26 min

Tea Biz News and Insight - September 23, 2022 Tea Biz

    • Business

HEAR THE HEADLINES – FAO Reports that Progress Toward Sustainable Agriculture has Stalled in Many Regions | Sustainability remains a priority and trending, but the implementation of the UN FAO’s Agriculture goals was hampered by war, COVID-19, and climate change | Tea Relief for Pakistan | Outsider Offers $157 Million to Buy McLeod Russel India

| NEWSMAKER – Jami Lewchik, Head of TAZO and Portfolio Sustainability, eketerra Americas

| FEATURE INTRO – This week, Tea Biz travels to Connecticut to discuss with Jami Lewchik the ambitious task of certifying TAZO Regenerative’s entire line of teas and ingredients.

TAZO Adopts a Regenerative Business Approach – TAZO reformulated and relaunched four of its leading blends this summer. TAZO’s long-term ambition is to transform its products and the brand’s entire business operations into a regenerative approach that challenges what the tea industry can do and gives back to people and the planet. In renaming the brand TAZO Regenerative, parent tea company ekaterra committed a sizeable long-term investment in its tea supply chain. The focus is on support for farmers that implement practices to increase soil health and assure fairness to farm workers. Third-party certifier Regenerative Organic Alliance (ROA) praises the company for “aligning with our mission: to heal a broken system, repair a damaged planet, and empower farmers and eaters to create a better future through regenerative organic agriculture.”

HEAR THE HEADLINES – FAO Reports that Progress Toward Sustainable Agriculture has Stalled in Many Regions | Sustainability remains a priority and trending, but the implementation of the UN FAO’s Agriculture goals was hampered by war, COVID-19, and climate change | Tea Relief for Pakistan | Outsider Offers $157 Million to Buy McLeod Russel India

| NEWSMAKER – Jami Lewchik, Head of TAZO and Portfolio Sustainability, eketerra Americas

| FEATURE INTRO – This week, Tea Biz travels to Connecticut to discuss with Jami Lewchik the ambitious task of certifying TAZO Regenerative’s entire line of teas and ingredients.

TAZO Adopts a Regenerative Business Approach – TAZO reformulated and relaunched four of its leading blends this summer. TAZO’s long-term ambition is to transform its products and the brand’s entire business operations into a regenerative approach that challenges what the tea industry can do and gives back to people and the planet. In renaming the brand TAZO Regenerative, parent tea company ekaterra committed a sizeable long-term investment in its tea supply chain. The focus is on support for farmers that implement practices to increase soil health and assure fairness to farm workers. Third-party certifier Regenerative Organic Alliance (ROA) praises the company for “aligning with our mission: to heal a broken system, repair a damaged planet, and empower farmers and eaters to create a better future through regenerative organic agriculture.”

26 min

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