24 episodes
Teaching Social Media Heather Carle
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- Business
A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.
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Don’t get canceled…… Here’s why
In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both college students and love to discuss our takes on these crisis management tactics and events.
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Moderating Comments on Social Media Posts
What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand.
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Student-Athletes & The Social Media Policy
In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own experiences and knowledge of how social media is different for them as they uphold a program reputation.
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Increasing Brand Awareness through Challenges
Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight.
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Tok & Chat: How You Can Utilize TikTok And Snapchat Tools To Promote Sales For Your Business
In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to promote brand awareness, reach different audiences, and increase sales.
You can learn more about these marketing strategies by visiting TeachingSocialMedia.org
Show Notes:
https://hashtagpaid.com/banknotes/tiktok-trends-brands-2021
https://www.pixlee.com/blog/8-tiktok-challenges-started-by-brands-and-what-we-can-learn-from-them
https://www.socialpilot.co/blog/social-media-statistics
https://influencermarketinghub.com/tiktok-sounds/#toc-3
https://movementstrategy.com/editorial/trending-sounds-tiktok/
https://riselocal.com/tiktok-trending-sounds/
https://www.thedrum.com/news/2021/11/16/how-snap-uses-ar-drive-purchase-intent-brands
https://www.trapicainsights.com/post/ar-ad-adoption-snapchat-instagram-tiktok
https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in
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Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page
In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page.
Intro: 0:00
About Gabby Ward: 0:18
Staying on Customer Radar: 1:09
Giving Face to Employees: 2:20
Post Consistency: 4:23
Gauging Posts and Metrics: 6:28
Outro: 10:06
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Send in a voice message: https://podcasters.spotify.com/pod/show/teachingsocialmedia/message