12 episodes

A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.

Team Sports Marketing with Kirk Wakefield Kirk Wakefield

    • Sports
    • 5.0, 1 Rating

A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.

    Chapter 14: Affinity Transfer and ROI

    Chapter 14: Affinity Transfer and ROI

    Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.

    • 46 min
    Chapter 13: Affinity Transfer Model

    Chapter 13: Affinity Transfer Model

    Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.

    • 36 min
    Ch. 10 - Moving the Merchandise

    Ch. 10 - Moving the Merchandise

    Kirk discusses Chapter 10: Moving the Merchandise.

    • 29 min
    Chapter 9 - The Sportscape

    Chapter 9 - The Sportscape

    Kirk discusses Ch. 9: Managing the Sportscape.

    • 27 min
    Chapter 8: Promotional Incentives

    Chapter 8: Promotional Incentives

    The author discusses key terms from Chapter 8.

    • 24 min
    Chapter 7 - Setting Prices for Sports & Entertainment

    Chapter 7 - Setting Prices for Sports & Entertainment

    Kirk discusses key terms from Chapter 7.

    • 36 min

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