22 min
Team Takeover: Creative Critique Fork & Lens
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- Marketing
For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach. The Viscul team talks through the now-iconic campaign, its impact, and if it still holds up in today's world. Have a listen!
If you haven't seen the campaign or need a refresher, here the entire series:
https://www.adweek.com/creativity/apples-get-mac-complete-campaign-130552/
For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach. The Viscul team talks through the now-iconic campaign, its impact, and if it still holds up in today's world. Have a listen!
If you haven't seen the campaign or need a refresher, here the entire series:
https://www.adweek.com/creativity/apples-get-mac-complete-campaign-130552/
22 min