38 episodes

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

Tech Demand Weekly! Tech Demand Weekly!

    • Marketing

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

    36: Emotional Buying with Nick Hague

    36: Emotional Buying with Nick Hague

    Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague (https://www.linkedin.com/in/nickhague/) of B2B International (https://www.b2binternational.com) explains how utilising market research can help B2B marketers inject emotion into their campaigns.
    For more on this episode visit our Tech-Demand.com/Podcast (http://tech-demand.com/podcast/)

    • 33 min
    35: How To Write A Blog Post with Gareth Hancock

    35: How To Write A Blog Post with Gareth Hancock

    Somehow it has taken 35 episodes to get to the subject of writing blog articles.
    Gareth Hancock (https://www.linkedin.com/in/gjhancock/) of That.Content.Shed (https://www.thatcontentshed.com/) joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.

    • 31 min
    34: Website Accessibility with Jeff White

    34: Website Accessibility with Jeff White

    Jeff White (https://www.linkedin.com/in/brightwhite/) returns to talk more about making websites accessible to all.
    Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do!
    For more information and for lots of useful links, take a look at our website (http://tech-demand.com/podcast/) !

    • 31 min
    33: Voice Tech in B2B with Molly Raycraft

    33: Voice Tech in B2B with Molly Raycraft

    This week we look at how B2B can utilise voice tech, such as smart speakers, in their marketing campaigns.

    • 31 min
    32: Social Media Metrics with Martin Ochwat

    32: Social Media Metrics with Martin Ochwat

    Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for.
    Martin Ochwat (https://www.linkedin.com/in/martinochwat/) first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses.
    He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics.
    Martin's website (https://martinochwat.com/)
    Martin's article on Content Marketing Institute (https://contentmarketinginstitute.com/2019/07/social-media-metrics-brand/)

    • 28 min
    31: Podcast Repurposing with Amy Woods

    31: Podcast Repurposing with Amy Woods

    Amy Woods of Content 10X.com joins Charles on this episode of Tech Demand Weekly!

    • 29 min

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