In this episode we explore the intersection of animal agriculture technology and how it might be used to satisfy consumer demand for transparency. Listeners will walk away with a better understanding of how agriculture and food system leaders can meet the needs of our diverse stakeholders – farmers and ranchers, veterinarians, protein processors, retailers and restaurants, and, ultimately, consumers.
Merck Animal Health is committed to the well-being of our communities, our employees, and our customers. Jane Dukes, Senior Manager with the https://www.merck-animal-health-usa.com/about-us/veterinary-and-consumer-affairs (Merck Animal Health Veterinary Consumer Affairs Team), speaks with https://www.fmi.org/blog/view/gr-staff/2016/07/06/andrew-harig (Andy Harig) with FMI, https://www.fmi.org (The Food Industry Association) and Paul Koffman, from the https://www.merck-animal-health.com/animal-health-intelligence/ (Merck Animal Health Intelligence) team. They explore the growing use of technology in animal agriculture, especially as it pertains to transparently sharing information throughout the supply chain.
“(Consumers) are really engaged in health and wellness, and they really expect retailers and the entire food supply chain to be partners. So….ingredients, certification, and nutrition, those have really topped the list of how people see transparency.” - Andy Harig
Many consumers are several generations removed from the farm and they rely on those of us in the food chain to share information. Technology has increasingly played an important role in this communication. At the same time, trust has become a real obstacle in sharing transparency. Andy explains that “even though people sometimes mistrust technology, it's technology that's gonna help to be more transparent.” Technology continues to advance and make our lives easier but you might be surprised to learn how it has also advanced in agriculture. Advancements in technology can help meet consumer demand for information and greater transparency within today’s food system.
“We work with producers, ranchers, dairy farmers, beef producers, cattle producers, feedlots, et cetera on their goals. We work with them on what their challenges may be and help come up with an opportunity where technology can help them meet their goals or overwhelm those challenges that they're faced with.” - Paul Koffman
This Week’s Podcast:
Meet https://www.fmi.org/blog/view/gr-staff/2016/07/06/andrew-harig (Andy Harig) with FMI, https://www.fmi.org (The Food Industry Association) and Paul Koffman, from the https://www.merck-animal-health.com/animal-health-intelligence/ (Merck Animal Health Intelligence) team
Explore the research behind consumer priorities in shopping including transparency throughout the food supply chain
Discover the programs Merck Animal Health has available to assist stakeholders in achieving, promoting and reflecting the consumers values.