Technology of Beauty Grant Stevens

The last time we welcomed Galderma's Chief Scientific Officer to the show, Dr. Alan Widgerow spoke at length on "Unlocking the Secrets of Cellular-Level Skin Health" — and episode 59 is certainly well worth a watch on that subject (link below).

But in this episode, he not only expands upon that theme, he brings news of the latest Alastin skincare products made possible by his groundbreaking research, including the company's new C-RADICAL Defense Antioxidant Serum.

In short, here is a vitamin C-based topical serum that both conserves and stimulates elastin while also helping reduce the effects of free radicals in the skin.

But beyond a simple and commercial discussion of product, tune in for a deep dive into the mind behind Alastin's science-backed approach to skin health. Fueled by an insatiable thirst for discovery and underpinned by first-principles thinking, Dr. Widgerow's research has set an entirely new standard in the world of skincare. Hear all about it for yourself on the latest episode of The Technology of Beauty.

Watch Ep. 59: Unlocking the Secrets of Cellular-Level Skin Health - https://www.youtube.com/watch?v=oaDEKdnDWe0
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
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» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

How often does a genuinely novel aesthetic device make it past product-launch hurdles to make it into practices across the country?

Enter Jason Richey, President & CEO of Cytrellis Biosystems, to tell us about the nascent success of the Ellacor Micro-Coring system — the first of its kind to receive FDA clearance.

The brainchild of Cytrellis Founders Dr. Rox Anderson and Dr. Jay Austen, the Ellacor device uses hollow needles to remove "micro-cores" of skin less than .5 millimeters in diameter, causing the body's natural healing response to go into effect. Up to 8% of the skin in the treatment area can be removed, with the goal of improving skin architecture by allowing the skin to realign to close the cores.

Currently cleared for facial procedures, the device purports to fill a need for patients for patients interested in tightening and rejuvenating skin without a facelift.

With 120 devices installed as of the taping of this episode, and a goal of 300 installs by year-end, the future is looking bright for Ellacor. Tune in to find out what the potential of a wide range of additional applications could mean for complimentary dermal rejuvenation procedures on the latest episode of The Technology of Beauty.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"Alastin is certainly not the only brand in our offices, but it is my number one brand. And it's based on the science." — Dr. Grant Stevens
For far too long, skincare was more about style than substance. Flashy marketing and misleading claims wrapped around largely generic ingredients became the rinse and repeat formula for cosmetic brands.
While we've seen no shortage of technical progress in the world of aesthetic medicine, the skincare category has suffered from a dearth of true scientific innovation.
The above context is necessary to provide a backdrop against which to project just how refreshing it is to speak with Jason Williams, the Vice President of Sales at Alastin Skincare. 
In this episode, he provides valuable insights into how Alastin's dedication to science forms the bedrock of its skincare research and innovation.
Tune in to hear about a brand-new topical vitamin C serum proven not to disrupt elastin and collagen, and learn Jason's best tips for physician-led product pullthrough on the latest episode of The Technology of Beauty.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Imagine distilling the entire essence of an aesthetic practice into an iPad.

To state it simply, that's just what the TouchMD platform makes possible — but there's a whole lot more to unpack. You could call it a patient engagement platform, a Before and After photo solution, or a patient consultation tool, and you would be right on all counts. But the true power lies in bringing all these components together and making them available at every touch point so that the patient gets served just the right content at just the right time and with the right end goal in mind. 

Perhaps mostly powerfully, TouchMD seeks to harness that distilled essence of a practice in order to maximize patient-provider time in a way that equates to higher conversion rates, increased cross-selling and up-selling, and higher all-around patient satisfaction. 

So how does TouchMD help aesthetic practices around the country do all this? Tune in to hear it straight from TouchMD's President of Sales & Marketing, Tyler Terry. 

Having been with the company for over 11 years, Tyler isn't shy in claiming that it is the #1 software in the aesthetic industry. More importantly, his genuine passion comes through when he talks about what the platform can do to create better-educated, empowered patients, for the benefit of all concerned.
 
Find out how TouchMD is rethinking the patient consult process, and stick around for when Tyler reveals what the future holds for TouchMD, all on the latest episode of The Technology of Beauty.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

According to an oft-cited survey, over 65 million Americans are considering receiving an aesthetic treatment for the first time. Nick Magruder wants to make aesthetics more accessible for these consumers — and he may have found a way to do it.

Drawing on his experience as Co-Founder and CEO of FriendMedia (now vrtly.ai), where he built an innovative platform focused on delivering a seamless in-practice marketing platform to medical aesthetic providers, Nick is the new Co-Founder and CEO of True Aesthetics.

The stated mission? "To lower barriers to entry for self-confidence, fight against stigmas, and democratize medical aesthetics." As for what that means in practical terms, take the example of the so-called "liquid nose job" — a nonsurgical procedure arguably overlooked and under-marketed that yet offers an excellent entry point. 

By getting consumers educated, engaged, vetted, and into seats, True Aesthetics is piloting a new white-glove model for third-party patient acquisition under the banner of their first direct-to-consumer brand, TrueNose. 

The goal is to set a precedent for continued success in other areas:
• Identify a niche procedure and build a consumer brand around it.
• Drive awareness through various digital avenues.
• Streamline conversion with AI-driven online consultations. 
• Partner with financing companies to pre-approve prospective patients and deliver qualified patients on demand. 

With potential future verticals including "True Lips," "True Breast," "True Lipo," and even dental and wellness, find out why Dr. Stevens thinks the future looks bright for True Aesthetics on the latest episode of The Technology of Beauty.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Autologous cell treatments are already making an impact in our lives today but the truth is we are only just scratching the surface of what might be possible. 

In our lifetime, aesthetic regenerative medicine will make a dramatic leap forward. The problem is that as our cells age they become less potent. That means many of us will never be able to experience the full impact of emerging regenerative innovation. 

On episode no. 85 of the Technology of Beauty we hear from the CEO of a startup that has not only set out to solve this problem, but already has a solution in the marketplace designed to prepare today's generation for the regenerative advances ahead. 

Meet Acorn Biolabs — The first non-invasive solution to preserve your younger follicle cells for use in regenerative medicine.

From locking in cell age with cryogenic preservation to developing a process for autologous cell regeneration that could speculatively allow for 3D-printing a pancreas, Acorn CEO Drew Taylor describes it all so clearly that it feels less like science fiction, and more like inevitable future fact.

But if it still seems too far off, or too good to be true, the first applications for these autologous cell-based therapies lie squarely in the realm of aesthetic medicine, where they are currently testing applications for their first cell-derived product composed of iPSCs — induced pluripotent stem cells.

Find out what it all means and stick around for a demonstration of the harvesting procedure on Dr. Grant Stevens himself on the latest episode of The Technology of Beauty.
» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426
» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm
» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/
» Instagram | https://www.instagram.com/thetechnologyofbeauty/
» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/

The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/

Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/