42 min
Telling a Stronger Value Story #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Creating value is one thing — communicating it is another! The ability to clearly convey the value of marketing and communications to internal audiences allows CMOs and CCOs to secure and defend budgets, rally buy-in and support for initiatives, and bolster credibility across the organization.
Creating value is one thing — communicating it is another! The ability to clearly convey the value of marketing and communications to internal audiences allows CMOs and CCOs to secure and defend budgets, rally buy-in and support for initiatives, and bolster credibility across the organization.
42 min