10 episodes

As digital grows ever more present and influential in American life, scrutiny over its impact on our attitudes, actions, relationships, and culture will be higher than ever. Strategies born in the first era of digital need to adapt to this new reality where, amid the change, brands have rich opportunities for experimentation and even deeper impact. Dive deeper with The Richards Group’s Ten Digital Trends for 2020 – and beyond.

Go to richards.com/trends to read all the Ten Digital Trends for 2020.

Have a question or would like to debate a particular trend? Please feel free to reach out to us

Ten Digital Trends for 2020 The Richards Group

    • Marketing

As digital grows ever more present and influential in American life, scrutiny over its impact on our attitudes, actions, relationships, and culture will be higher than ever. Strategies born in the first era of digital need to adapt to this new reality where, amid the change, brands have rich opportunities for experimentation and even deeper impact. Dive deeper with The Richards Group’s Ten Digital Trends for 2020 – and beyond.

Go to richards.com/trends to read all the Ten Digital Trends for 2020.

Have a question or would like to debate a particular trend? Please feel free to reach out to us

    A New Social Order

    A New Social Order

    The way we currently interact on social platforms is evolving to favor private before public interaction. To stay relevant within social, marketers will have to change the way they think about social potentially by how they measure its value, but more importantly by how they can build and retain interaction on their social channels through this shift.

    Read Aubri’s trend at richards.com/social_order. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.

    Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff.

    Transcript – richards.com/social-order-podcast-transcript/

    • 22 min
    Unpacking the Black Box: Google and Facebook’s Move Toward Automation

    Unpacking the Black Box: Google and Facebook’s Move Toward Automation

    Over the past few years, Facebook and Google have introduced bidding automation to help advertisers reach their target audience while maximizing efficiency. More recently, the platforms have pushed additional automation offerings in regard to more enhanced bidding strategies and placement mix while limiting reporting visibility for advertisers. These updates represent a major shift for these walled gardens, and agencies are having to adapt how they plan, buy, and optimize their digital media.

    Read Conor’s and Ann’s trend at richards.com/black_box. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.

    Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff.

    Transcript – richards.com/black_box-podcast-transcript/

    • 24 min
    Collab Fatigue Is Coming – Here’s What to Do About It

    Collab Fatigue Is Coming – Here’s What to Do About It

    As we see the rise of influencer marketing now hit its peak with oversaturation, it can be argued that brand collaborations are headed for the same fate. Collaborations are by no means new, but the rise of social media has given it a new life – unfortunately to the point where now social media influencers are hurting their own brand trying to create new content and stay relevant.

    Read Helina’s and Trey’s trend at richards.com/collab_fatigue. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.

    Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff.

    Transcript – richards.com/collab-fatigue-podcast-transcript/

    • 19 min
    Deepfakes: The Good, the Bad, and the Murky

    Deepfakes: The Good, the Bad, and the Murky

    Dive in to one of the most relevant techniques combining deep learning (artificial intelligence) and special effects. If you haven’t heard about deepfakes, you might be living under a rock, which might not be a bad thing since this technique is being used to fake politicians’ speeches, to add Nicolas Cage to all sorts of movies and videos, and to create user-generated content for social media.

    Read Jayr’s trend at richards.com/deepfakes. Or for all the Ten Digital Trends for 2020, visitrichards.com/trends.

    Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff.

    Transcript – richards.com/deepfakes-podcast-transcript/

    • 21 min
    Blurring Lines: Content and Commerce Converge

    Blurring Lines: Content and Commerce Converge

    In 2020 brands’ creativity in the digital realm will be on full display, with e-commerce playing its biggest role yet. Consumers are well acquainted with mobile shopping and are primed for a little more creativity in their digital brand experiences. Enter a year for experimentation. The blurred lines between content and commerce are allowing a brand’s story to be shared through many media and to reach the right consumer in the most convenient of ways.

    Read Laken’s trend at richards.com/blurring_lines. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.

    Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff.

    Transcript – richards.com/blurring-lines-podcast-transcript/

    • 16 min
    The Anti-Aesthetic

    The Anti-Aesthetic

    Every cultural phenomenon that rises to define a generation seems to be followed by an underlying youth counterculture that challenges the social norm. The post-war consumerism and conformity of the 1950s gave way to a radical freedom and rebellion counterculture in the 1960s. The corporate greed “yuppies” of the 1980s set the stage for the teenage slackers who made up the grunge subculture in the 1990s. Most recently, the Pinterest-perfect, Instagram-flawless social media profiles that defined the 2010s will fuel a more digital anarchy among teens in the 2020s.

    Read Lauren’s trend at richards.com/anti-aesthetic. Or for all the Ten Digital Trends for 2020, visit richards.com/trends.

    Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact.We love this stuff.

    Transcript – richards.com/the-anti-aesthetic-podcast-transcript/

    • 26 min

Customer Reviews

Lightsleeper78 ,

A fast master class on what to be paying attention to.

Great info from my favorite media group. I was thrilled to see an audio follow up to the DT report. Love everything about The Richards Group.

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