Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success.If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.
Going Beyond Enrollments to Sustainable Growth
The enrollment cliff is looming for regional schools like the University of Akron. These institutions are among the most vulnerable, competing with big state schools for students and dwindling enrollments.
Steve McKellips, Vice Provost of Enrollment Management has worked tirelessly to reverse that trend, analyzing finance, retention, affordability, student experience, and enrollments.
Tune in to our conversation with an inspiring leader who is finding traction through revenue-focused enrollment management.
CMO Insights on ABM Strategies for the New B2B Landscape
With all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how they engage their dream accounts. By coordinating marketing and sales teams to focus on the accounts that matter most, companies can have more relevant and impactful connections. Taking an ABM approach has helped streamline processes, boost efficiency, and build stronger relationships between company and customer.
ABM is a process that takes time to pay dividends. Hear how to get organizational buy-in and manage long sales cycles while you wait for revenue to follow. Our guests share tips to refine your ABM approach. You’ll understand how to measure results and effectively connect marketing activities to pipeline impact.
Make your ABM strategy more than just tech. Coordinate your outreach to bring those key accounts into your fold.
Executive Insights on AI's Impact on Marketing
If you’re an executive implementing generative AI tools at your organization, congratulations! You’re ahead of most leaders, for now. The latest episode of the Test. Learn. Grow. podcast features a discussion with two leaders who are futher along than most — Tesa Burg is CTO at Mod Op, and Patrick Patterson, our own CEO at Level.
They’ve both embraced generative AI as a part of their ways of working, and they’re not afraid to share their enthusiasm, advice, hot takes, and cautionary tales.
Listen in for insights about:
What generative AI is, and what it isn’t How to get organizational buy-in from the top down Where to apply AI tools to create the most efficiency and value Why security is critically important (but shouldn’t stop your team from experimenting)
Test. Learn. Grow. - Unpacking Our Approach
At Level, our Test. Learn. Grow. philosophy underpins everything we do. What exactly do we mean by this, and what makes it so effective? In short: it helps us find opportunity, focus our creativity and curiosity, and quickly adapt when needed.
Hear from three of our leaders as they illustrate ways that this methodology improves business outcomes, yields insights, and keeps us agile and learning in a changing marketplace.
Transformational Change at Point Park University
For Chris Brussalis, President of Point Park University, it’s time to re-think higher ed. For him, this means program expansion to reach nontraditional students, especially adult learners. It means applying the university’s mission to its downtown Pittsburgh location, and involving students in the cultural life of its community. And finally, finding like-minded leaders who are ready to support a bold vision.
Basically, it means embracing experimentation and change that will ultimately enable institutions to do more than they ever could before. Test. Learn. Grow, right?
Listen to our conversation on ways that innovative higher education institutions can adapt and grow in a time when many are facing dwindling enrollments and stiff competition.
Dare to Be Naïve with Joshua Berry
In this episode of Test. Learn. Grow., we're joined by Joshua Berry to unpack the concepts featured in his new book, "Dare to Be Naïve: How to Find Your True Self in a Noisy World".
Berry dismantles the notion that naiveté is a weakness in business, arguing instead for its power in driving innovative, impactful change. He emphasizes the importance of curiosity, authenticity, and optimism in creating business strategies that are not only profitable but also socially responsible.
Drawing from his book, Berry shares how embracing a mindset of chosen naiveté can lead to a more fulfilled life and successful business, backed by real-world examples. This episode offers valuable perspectives for leaders and individuals alike, illustrating how daring to be naïve can be a strategic tool for generating positive returns and profound impacts in today's evolving business world.
Love the variety. Keep it up 👏🏻👏🏻
Future of Digital Marketing
Fantastic insight into the current world of digital marketing. Look forward to it every single Wednesday. Love the specific client examples. Keep up the awesome work.
I enjoy listening to this podcast to hear the latest from digital marketing scientists that discuss their work in an upbeat and engaging way.