Test. Learn. Grow‪.‬ Level Agency

Join us for a landmark episode of Test. Learn. Grow. as we discuss the merger of Level Agency and WebMechanix. Hear from Level CEO Patrick Patterson and WebMechanix co-founders Chris Mechanic and Arsham Mirshah about how their shared values and complementary strengths are poised to transform performance marketing.Explore the cultural synergy and future strategies that will enhance their client services and set new industry standards. A must-listen for insights into the power of strategic merg...

The enrollment cliff is looming for regional schools like the University of Akron. These institutions are among the most vulnerable, competing with big state schools for students and dwindling enrollments. Steve McKellips, Vice Provost of Enrollment Management has worked tirelessly to reverse that trend, analyzing finance, retention, affordability, student experience, and enrollments. Tune in to our conversation with an inspiring leader who is finding traction through revenue-focu...

With all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how they engage their dream accounts. By coordinating marketing and sales teams to focus on the accounts that matter most, companies can have more relevant and impactful connections. Taking an ABM approach ...

If you’re an executive implementing generative AI tools at your organization, congratulations! You’re ahead of most leaders, for now. The latest episode of the Test. Learn. Grow. podcast features a discussion with two leaders who are futher along than most — Tesa Burg is CTO at Mod Op, and Patrick Patterson, our own CEO at Level. They’ve both embraced generative AI as a part of their ways of working, and they’re not afraid to share their enthusiasm, advice, hot takes, and cautiona...

At Level, our Test. Learn. Grow. philosophy underpins everything we do. What exactly do we mean by this, and what makes it so effective? In short: it helps us find opportunity, focus our creativity and curiosity, and quickly adapt when needed. Hear from three of our leaders as they illustrate ways that this methodology improves business outcomes, yields insights, and keeps us agile and learning in a changing marketplace.

For Chris Brussalis, President of Point Park University, it’s time to re-think higher ed. For him, this means program expansion to reach nontraditional students, especially adult learners. It means applying the university’s mission to its downtown Pittsburgh location, and involving students in the cultural life of its community. And finally, finding like-minded leaders who are ready to support a bold vision. Basically, it means embracing experimentation and change that will ultimately en...