That Photography Girl

Rachel Traxler
  • 5.0 (62)
  • ENTREPRENEURSHIP
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That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

  1. 1D AGO

    Honoring Women Photographers This International Women’s Day

    In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses. Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and updates from photographers inside the community who are doing amazing things right now. I’m also recapping my recent experience at WPPI (Wedding & Portrait Photographers International). Being surrounded by photographers from all over the world was such a reminder of how powerful community can be in this industry. Conferences like WPPI always bring fresh perspective, inspiration, and new conversations about where the photography industry is headed. This episode is also sponsored by Aftershoot, a tool many photographers use to streamline their editing workflow. One of the newest updates I’m excited about is that you can now train Aftershoot with just one Lightroom gallery. That means photographers can teach the AI their editing style much faster and start saving time in post-production while still maintaining their personal look. If you’re a photographer looking to grow your business, find community in the industry, and simplify your editing workflow, this episode is for you. Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 📷 Instagram: @racheltraxler instagram.com/racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-up Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    17 min

  2. MAR 3

    Your March Playbook: How Photographers Can Build Momentum & Increase Inquiries in 2026

    If photography inquiries feel inconsistent or slower than you want, this episode is your reset. In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month. Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement. Inside this episode, we cover: How to identify which marketing channels are actually bringing inquiriesWhat messaging is converting your ideal clientsHow to optimize your visibility funnel instead of rebuilding itSimple ways to increase bookings without adding more to your plate If you want to grow your photography business in 2026, increase inquiries, and create consistent traction, this strategy matters. Momentum isn’t about doing more. It’s about amplifying what already works. Tune in and start building forward instead of starting over. Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    20 min

  3. FEB 24

    What To Do When You Aren't Getting Inquiries as a Photographer

    In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent. She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with today’s buyers. You will walk away with clear, actionable steps to increase exposure, strengthen your systems, and create more consistent inquiries in your photography business.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    18 min

  4. FEB 17

    Wedding Inquiries are Down... Let's Talk About it

    If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photographers are feeling stuck, even when their work is solid and their experience is strong.We talk about how today’s buyers are more cautious, slower to commit, and doing far more research before ever hitting “contact.” That doesn’t mean they’re gone. It means you need to meet them in new places.Rachel walks you through three new doors to knock on when inquiries are down:Visibility channels that work before someone is ready to bookLong-term traffic sources that keep working even when social is quietRelationship-based opportunities that convert warmer, more aligned clientsThen she leaves you with five clear action steps you can take this week to create momentum again without overhauling your entire business or burning yourself out.This episode is part mindset reset, part strategy, and fully designed to help you move forward with confidence instead of panic.You’ll walk away with:Reassurance that this slowdown isn’t personalA clearer understanding of how buyers are thinking right nowPractical next steps to adapt your strategy and stay booked long-termIf you’ve been questioning yourself lately, this one’s for you.You’re not behind. You’re just being asked to evolve.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    16 min

  5. FEB 10

    Your February Playbook as a Photographer

    Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in! Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes peeled for this each month! 💛 Sponsor Love: Aftershoot This episode is brought to you by my favorite AI culling program, Aftershoot. (the best and coolest!) Remember that all of your items used in AI are private and not shared anywhere else. Today I share with you all your privacy concerns you may have. Join here! You get 30 days free to try! Use code: RACHELTRAXLER Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-up Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    20 min

  6. JAN 27

    How to Add Photo and Video (Film) to A Package Seamlessly

    What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down? In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work. This conversation is especially for photographers who: Keep hearing clients ask, “Do you offer video?” Feel intimidated by adding film to their services Want to increase booking value without adding chaos to their workflow We’re pulling back the curtain on how photo + film packages actually work in real life and how you can start offering them without becoming a full-time videographer. In this episode, we cover: Why couples are increasingly wanting both photos and video The easiest ways photographers can add film without burning out What you need to know to get started Pricing and packaging considerations when adding video Common mistakes photographers make when trying to offer film This episode is practical, honest, and meant to help you see video as an opportunity not an overwhelming add-on. If you’ve ever thought, “I love the idea of offering video, but I don’t know where to start,” this one is for you. Guest: Benji and Miriamhttps://salarmediainc.comhttps://www.instagram.com/_salarmedia/?hl=en 💛 Sponsor Love: Passion to Profit Coaching Program This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-up Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    23 min

  7. JAN 18

    January Playbook: What You Should be Doing in January as a Photographer

    January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in. In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder. Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of the year for your business. This episode is about using the slower pace intentionally so you can build stability now and set yourself up for a stronger year ahead. In this episode, I cover: Why a slower January doesn’t mean your business is failing How I think about funnels The mindset shifts that help me stay grounded Website updates that quietly increase conversions over time Backend systems and processes I focus on How I set realistic goals without burning myself out If you’re feeling discouraged by lower numbers, questioning your direction, or wondering what you should be doing right now, this episode is for you. January isn’t a dead month. It’s a setup month. Press play if you want clarity, calm, and a grounded plan for building momentum without forcing it. 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! racheltraxler.com/apply Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 📷 Instagram: @racheltraxler instagram.com/racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-up Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

    20 min

  8. JAN 13

    How to be a Luxury Photographer with Miles Witt Boyer

    In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasing trends. We dive deep into what separates photographers who book high-end clients from those stuck in the volume hustle, and how shifting your client experience can completely change your business. In this episode, we cover: What defines a luxury photographer in today’s marketWhy high-end clients value experience over technical perfection How client perception plays a bigger role than your portfolio The mindset shift required to attract premium photography clients How to elevate your client journey before, during, and after the shoot Why luxury clients are buying confidence, trust, and ease The difference between selling photos and selling a high-touch experience How to position yourself so clients choose you without price shopping Miles explains that luxury photography isn’t about being the most expensive or exclusive, it’s about creating a seamless, intentional experience that makes clients feel taken care of at every step. From communication to delivery, every touchpoint matters. If you’re ready to step into higher-end photography, refine your brand positioning, and attract clients who value your expertise (not just your images), this episode will change how you think about your business. 🎧 Listen to the full episode of That Photography Girl wherever you get your podcasts. 🎥 Where to Find Miles Witt Boyer Instagram: https://www.instagram.com/mileswittboyer/ Website: https://www.mileswittboyer.com 💛 Sponsor Love: AftershootThis episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human. https://aftershoot.com/friends/?ref=racheltraxler CODE: RACHELTRAXLER Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 📷 Instagram: @racheltraxler instagram.com/racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-up Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)

    33 min
See All (186)

5
out of 5
62 Ratings

About

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

Information

  • Creator
    Rachel Traxler
  • Years Active
    2021 - 2026
  • Episodes
    186
  • Rating
    Clean
  • Copyright
    © Rachel Traxler
  • Show Website
    That Photography Girl

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