57 episodes

Hello Humanista, This is Miko Santos before Podcasting and Blogging, I used to be a journalist for 20 years researching complicated issues of fact or science which most people would not have the time or access to information. This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.
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That Podcast Exchange Kangaroofern Fern media Lab Pty Ltd

    • Society & Culture
    • 5.0 • 1 Rating

Hello Humanista, This is Miko Santos before Podcasting and Blogging, I used to be a journalist for 20 years researching complicated issues of fact or science which most people would not have the time or access to information. This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.
Hosted on Acast. See acast.com/privacy for more information.

    That Podcast Exchange Trailer

    That Podcast Exchange Trailer

    Hosted on Acast. See acast.com/privacy for more information.

    • 46 sec
    The Power of Brand Podcasting: Lesson with Lower Street Media

    The Power of Brand Podcasting: Lesson with Lower Street Media

    In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.
    with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmikosantos!
    In this episode, we cover:Success in podcasting industry.Standing out in crowded market.Understanding brand identity and audience.Focusing on specific target audience.Having a clear point of view.
    About the GuestHarry Morton is a seasoned professional in the world of podcasting, with over 15 years of experience in the audio industry. His journey began with a background in music and audio post-production, where he honed his skills and developed a passion for storytelling through sound. After a setback early in his career, losing a critical audio file for a client's advert, Harry transitioned into sales and marketing roles, gaining valuable experience and a global perspective during his time in Australia.
    Connect with Harry MortonVisit Harry Morton WebsiteConnect with Harry Morton on Twitter and LinkedInbrandpodcastsummit.com (Brand Podcast Virtual Summit- April)Resources and links mentioned in this EpisodeSubscribe to our Podwires Newsletter, by clicking hereConnect with Miko Santos on Linkedin and TwitterDo you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.Visit our audio version of the podcast hereIf you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.More About That Podcast Exchange:This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.

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    • 28 min
    Mastering the Art of Podcast guesting

    Mastering the Art of Podcast guesting

    In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience.
    If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!

    In this episode, we cover:
    [00:03:54] Podcast guesting is a service.[00:08:23] Charging for podcast guesting.[00:09:47] Building post-interview relationships.[00:15:58] AI impact on podcast guesting.
    About the Guest
    Noemi Beres, the guest speaker in this podcast episode, is a seasoned entrepreneur and podcast guest expert with a wealth of experience in the online marketing industry. With a career spanning over a decade, Noemi has honed her skills in content creation, social media marketing, and blog writing, establishing herself as a prominent figure in the field.
    Having started her entrepreneurial journey in 2007, Noemi navigated the ever-evolving landscape of online marketing, adapting to challenges and seizing opportunities along the way. When the global pandemic hit in 2020, she demonstrated resilience and innovation by pivoting her business model to focus on podcast booking agency services. This strategic move not only showcased her adaptability but also positioned her as a trailblazer in the podcasting industry.

    Connect with Noemi Beres
    Visit Noemi Beres WebsiteConnect with Noemi Beres on Instagram and LinkedIn
    Resources and links mentioned in this Episode
    Subscribe to our Podwires Newsletter, by clicking hereConnect with Miko Santos on Linkedin and TwitterDo you require a job posting? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.Visit our audio version of the podcast hereIf you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.

    Hosted on Acast. See acast.com/privacy for more information.

    • 18 min
    Crafting a Podcast Battle Plan with Kelvin Tay

    Crafting a Podcast Battle Plan with Kelvin Tay

    This episode of "That Podcast Has Changed" features Kelvin Tay, the founder of Renegade Radio Malaysia, a podcast network dedicated to showcasing the best of Malaysian content. Join host Mico Santos as they discuss the diverse shows offered by Renegade Radio, from literary reviews to video game discussions, highlighting the unique Malaysian perspective in the podcasting world. Tune in for insights on podcast production and achieving success in the industry.
    If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!

    In this episode, we cover:
    [00:02:32] Starting a podcast battle plan.[00:08:02] Challenges in podcast production.[00:10:20] Podcasts evolving to video.[00:13:29] Podcast dream turned reality.
    About the Guest
    Kelvin Tay, the founder of Renegade Radio Malaysia, is a trailblazer in the Malaysian podcasting scene. With a background in entrepreneurship and finance, Kelvin ventured into the world of podcasting in 2018 when the podcasting landscape in Malaysia was virtually non-existent. Recognizing the untapped potential of the medium, Kelvin embarked on a journey to revolutionize the podcasting industry in his country.

    Connect with Kelvin Tay
    Visit Kelvin Tay’s WebsiteConnect with Kelvin Tay on Instagram, Twitter, Tiktok and LinkedIn
    Resources and links mentioned in this Episode
    Subscribe to our Podwires Newsletter, by clicking hereConnect with Miko Santos on Linkedin and TwitterDo you require a job post? or Join us at podworks.io if you're an independent podcast producer looking to show off your abilities.Visit our audio version of the podcast hereIf you are an independent podcast producer,? Join the Podworks.io Slack community to connect with other podcasters and service providers.
    💌 If you find my content helpful, become a supporter, click here

    More about That Podcast Exchange:This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.


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    • 17 min
    10 minutes Friday : Unlocking the Secrets to Becoming a Podcast Management Powerhouse

    10 minutes Friday : Unlocking the Secrets to Becoming a Podcast Management Powerhouse

    In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights.
    The listener will learn strategies for becoming a successful podcast manager, showcasing value, building credibility, landing clients, and utilizing Podworks.io as a platform.

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    • 8 min
    10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive

    10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive

    In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, delivering excellence, and emphasizing the impact of services, podcast producers can stand out and attract clients based on value rather than price.
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    • 5 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Alex J Sanfilippo ,

Miko is here to help podcasters!

That Podacst Exchange is a show that I am very thankful to have found. As a show host myself, it's great to be able to hear from other professionals. I've learned a lot from Miko and his guests. Thank you for this show! Keep up the great work.

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