That Sunday We Had Record Attendance - But Had NO IDEA It Was Going to Happen.
Strategy is important when it comes to church attendance. Strategic giveaways work well for church
attendance. Also consider trying to "win" on "off" Sundays. Typical "off" Sundays include Memorial
Day, Father’s Day, and the Sunday after Thanksgiving.
Last year, 2021, our strategy to “win” on the Sunday after Thanksgiving was to giveaway a Second
Chance Church hoodie. They were comfortable, simple, and easy advertising/marketing. We
promoted it two weeks in advance, and experienced record-breaking attendance (more than our
THREE MAJOR TAKEAWAYS:
1) KEEP IT POSITIVE – We kept focused on the win = the record attendance, not the fact that we
ran out of hoodies because we had broken attendance.
The crowd will follow the tone the leadership sets in the moment.
FIGURE IT OUT - Lean into the "people on the ground" to come up with a plan, that were going
to have to do the work. Our plan (developed in less than 15 minutes) was that we took down
contact information and sizes, ordered the hoodies needed, contacted them once the hoodies
were available, held them for locals for a month to be picked up on a Sunday before or after a
service, or if they lived further than 20-25 miles away, we mailed them the hoodie.
3) FOLLOW THROUGH – The weeks following “Hoodie Sunday” we worked just as hard. Insuring
we delivered on what we promised. Contacting people, packaging, mailing, prepping for Sunday
pick-ups to those close-by.
BONUS TIP: When you have an event like this ALWAYS tell people why they should come back the
next week (example: the start of our Christmas series.)
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