That's What I Want! - How mobile marketing can get buyers at the moment of intent The Data Driven Retail Podcast

What is mobile's place in an omni-channel marketing world? How can mobile marketing give brands and retailers a real insight into consumer behaviour - and help to drive that behaviour? Andy Reid talks location data, bid requests and cut through content with Gimbal's Chief Marketing Officer, Matt Russo and Nat Cooper, Principal Consultant for Marketing at Pitney Bowes Location Analytics Data.