Awarded Best of iTunes, The $100 MBA Show is a podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want.
Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.
MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan
Your customers are out there…somewhere. You just have to give them a path to your door.
The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or service.
Chloe Thomas is a renowned consultant, speaker, author, and expert in e-commerce — but the customer acquisition plan she shares today can work for any kind of business.
Join Chloe for a marketing-focused look at how to create and optimize a path for potential customers. One step at a time, you can build a series of “lily pads” that lead to sales — and prioritize the traffic most likely to convert.
Get the notepad out for this one, and be sure to check out the special free resources Chloe offers to our listeners. Click Play!
MBA2082 How to Stop Wasting Money on Marketing That Doesn’t Work + Free Ride Friday
For a small business trying to build a following, every cent counts.
Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars.
Today, we share what we know to be true about marketing fails — based on our own failures.
These are the marketing truths we wish we’d known from the beginning, but can only be learned the hard way. In this episode, we discuss how not to spend your marketing budget, but also where and when to spend more for better results.
By sticking to some tried-and-true fundamentals, you can forget the hacks and start building real marketing momentum — the kind that self-reinforces and multiplies over time. Your business can’t be “lean” if you throw the marketing budget into the wind.
MBA2081 How to Prepare For a Recession
There’s a storm coming.
But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover.
Today, we discuss how to minimize the damage our impending recession will do to your business. But more importantly, we explain how to take advantage of the recession to position yourself for greater success in the long term.
Recessions happen. You don’t fight the cycle; you ride it.
No period of economic growth carries on forever. The swings are the only constant. Businesses that endure and thrive don’t depend on a good overall economy; they make the most of the market they’re in. In this episode, we explain how.
Zip up your raincoat and face the storm with confidence. Click Play!
MBA2080 Q&A Wednesday: Do I need to quit my job to see my startup succeed?
It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5?
It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence.
Their side-hustle is established, but its growth is held back by the demands of a conventional job. Is it possible to reach “escape velocity” while holding down a regular gig? Can you only quit once your business is thriving enough to support you, or is thriving only possible after you quit?
The answer may vary, depending on what kind of business you’re building.
Today, we lay out the path from regular job, to side-hustle, to full-blown entrepreneurship. By meeting certain benchmarks (and being ready to cut certain expenses), you can make a relatively safe transition.
How long it takes is subject to variable, which we’ll explore. Get the basic breakdown of what needs to happen before you hand in that resignation, and how long it should take. Click Play!
MBA2079 Should You Give Up Equity to Attract Talent?
What’s top talent really worth? Is it worth giving up a piece of your business?
Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent.
If you can’t afford a salary that’s tempting enough to assemble the best team, it might be wiser to step back and retool, rather than bet the farm on someone (or several someone) who might not be the answer to all your challenges.
Also, there are performance-based alternatives that incentivize great work — without risking profits you haven’t created.
All that doesn’t mean you should never share equity with the right team members. Today, we explore the risks and advantages of equity-sharing, and help you decide whether it makes sense for your business.
The decision is ultimately yours — but it’s never good to go in blind. Tune in, and weigh the options. Click Play!
MBA2078 Guest Teacher – Jon Ostenson – How to Select a Franchise
You don’t have to start your own business to run your own business.
Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business.
It may not be entirely “yours,” but a franchise is yours enough to provide the flexibility, autonomy, and financial benefits of independent business. But of course, you have to find the right franchise for you and your specific needs and goals.
Fortunately, we have an expert to help with that.
Jon Ostenson is a franchise pro, with deep experience with franchises in almost every imaginable industry (that’s right, franchising isn’t just for food vendors). Today, Jon explains how to get into this lucrative model — and how to pick a business based on its proven potential for success.
Learn how to choose a franchise that offers you the profits (and lifestyle) you want. Click Play!
Love this podcast. Great topics, great hosts, great guests. Can't wait for more!
Love this Podcast!
I love this podcast, these guys are really funny and always have good content.
Thank you Omar! We salute you. The valuable content you share makes me a better person everyday. 💪 thank you