The $2 Billion Budget That Taught A Critical Lesson - Aletheia

Company: Aletheia Marketing & Media
Owners: Chris Schembri
Year Started: 2018
Employees: 26-50

What can a $2 billion media budget teach you about scrappy mid-market strategy? Chris Schembri shares how his high-level corporate experience shaped a leaner, smarter approach to running his own agency. From billion-dollar campaigns to pandemic pivots, this episode explores what really drives results and what most agencies overlook.

Key Takeaways

• Why having less budget forces better strategy and better results
• The mindset shift Chris used to overcome fear and finally start his agency
• How to turn early project work into long-term, retained clients
• What agencies get wrong when they stop being consultative