The #1 Hiring Mistake + How to Actually Build a Team That Drives Long-Term Growth w/ Amy Burch

You’re exhausted, doing 10 jobs in one, and still feel like your business is running you. Hiring help hasn’t fixed it—maybe it’s even made things worse.

Hiring doesn’t always mean less stress... or more growth. 

If you’re a founder feeling stuck under the weight of your own business, this episode is your blueprint for building a team that actually moves the needle.

Breeanna Kay sits down with Amy Burch, e-commerce team-building expert and founder of She’s a CEO, to uncover how strategic leadership and purpose-driven teams can transform your business—and your life.

Amy is a seasoned entrepreneur and leadership strategist who knows exactly how to scale product-based businesses without burning out the founder. On this episode of Rebel CEO Podcast, she shares how to shift from hiring for help to building a team with capabilities that propel your company forward.

Bree and Amy dive into the realities founders face: you can hire all day, but if your team isn’t aligned, workload stress never goes away. Amy explains how to set clear objectives, build intrinsic motivation, and create teams that understand their role in your bigger vision.

Whether you’re scaling an e-commerce business, building a service-based company, or simply ready to stop doing it all yourself, this episode is packed with actionable strategies to grow revenue, boost team performance, and reclaim your freedom.

Key Takeaways:

• Shift from Assistance to Capability: Move beyond hiring people to help you—build teams that drive measurable results.

• Emphasize Role Importance: Every position is vital; when your team succeeds, your business thrives.

• Establish Clear Objectives: Align quarterly team goals with your company’s annual vision for ownership and accountability.

• Creating Intrinsic Motivation: Build a purpose-driven environment where every team member knows their work matters.

• Pursue Work-Life Balance Now: Don’t wait for higher revenue—structure your business today to support the lifestyle you want.

Notable Quotes:

• "Founders hire people to help them, but what they should focus on is building capability and capacity outside themselves." 

• "If your staff members are succeeding in their roles, the byproduct is your business will succeed."

• "It doesn’t matter what the role is, if that role wasn't important, you wouldn't have it in your business. So treat it as such." 

• "Intrinsic motivation is not ping pong tables and beanbags; it's about creating purpose within your team." 

• "Growth is not the answer to Freedom; if you don’t create the business you want now, it won’t change when you reach higher revenue points." 

Resources Mentioned:

• Amy Burch on Instagram: @shes.a.ceo

• She’s a CEO Website: www.shesaceo.com

In this episode, Bree and Amy break down exactly how to create high-performing, growth-centric teams while prioritizing leadership that nurtures rather than controls. For entrepreneurs ready to scale their business without sacrificing freedom, this conversation is pure gold.

WORK WITH BREEANNA KAY: breeannakay.com/rebelceo
Follow Breeanna on Instagram or TikTok → @rebel.ceo.podcast

REBEL CEO PODCAST SHOWNOTES: breeannakay.com/build-high-performing-teams