The 10 Minute Dental Marketing Podcast

Tyson Downs
  • 4.9 (18)
  • MARKETING
  • UPDATED BIWEEKLY

The 10-Minute Dental Marketing Podcast delivers brief but powerful and actionable marketing tips and strategies to help you grow your practice and take it to new heights. Visit our website at https://titanwebagency.com to learn how to get more new patients who are searching each day for a dentist in your area. 

  1. Using Patient Feedback in Dentistry to Strengthen Your Marketing

    10H AGO

    Using Patient Feedback in Dentistry to Strengthen Your Marketing

    Using Patient Feedback in Dentistry to Strengthen Your Marketing Introduction Patient feedback is more than just reviews—it’s a powerful marketing tool. In this episode, we break down how to collect, analyze, and use patient feedback to drive practice improvement and win trust in your community. Learn more in our source: how to use patient feedback in your dental marketing. What You’ll Learn The most effective ways to get feedback from patients How to use feedback to guide improvements and marketing messages Practical ideas for managing and collecting more reviews Tips for addressing negative feedback productively Tools and systems to automate feedback collection Key Segments Request Feedback Regularly Ask for feedback during or after appointments Make it easy with digital surveys and follow-up emails Encourage Public Reviews Request Google and Facebook reviews after positive visits Show patients where and how to leave reviews Monitor and Respond to Feedback Address concerns in a timely manner Thank patients for both positive and constructive input Analyze Trends and Take Action Identify common themes or suggestions Implement changes based on what patients want Leverage Positive Feedback in Marketing Use testimonials on your website and social channels Share success stories (with permission) Conclusion Collecting—and acting on—feedback helps your practice improve, builds trust, and fuels your marketing with authentic patient success stories.   A special thanks to Dr. Megan Post, DDS of Decatur Dental Care in Decatur, GA for contributing to this episode.

    30 min
  2. Retire Smart: 10 Must Do Steps Before Selling Your Practice

    NOV 7

    Retire Smart: 10 Must Do Steps Before Selling Your Practice

    Retire Smart: 10 Must Do Steps Before Selling Your Practice Introduction Selling a dental practice is a major milestone. This episode outlines the must-do steps before retirement to help ensure a profitable—and stress-free—transition. You'll get practical advice to maximize your practice’s value and prepare for a smooth sale. Full details are in our source: 10 steps before selling your dental practice. What You’ll Learn Key financial, legal, and operational moves to make before selling How to evaluate your practice and identify potential buyers Ways to boost your practice’s value before listing Negotiation and transition tips for a successful handoff Steps to ensure continuity for staff and patients Key Segments Assess Your Practice Value Gather financial records and assess production Consider a professional valuation Clean Up Financials Settle debts and organize accounts Remove personal expenses from the business Increase Practice Appeal Make necessary repairs or upgrades Improve curb appeal and office aesthetics Plan for Tax Implications Consult with a tax advisor early Understand the impact of asset vs. stock sales Choose Professional Advisors Work with a broker, accountant, and attorney Get expert input at every phase Prepare a Transition Plan Ensure patient and staff continuity Allow for a smooth handoff to the new owner Conclusion Preparation is vital when selling your practice. Take these ten steps to ensure you’re financially secure and that your legacy continues with the next owner.

    9 min
  3. Your Dental Implant Marketing Guide: 7 Strategies To Generate More Patient Leads

    OCT 31

    Your Dental Implant Marketing Guide: 7 Strategies To Generate More Patient Leads

    Your Dental Implant Marketing Guide: 7 Strategies To Generate More Patient Leads Introduction Dental implant marketing requires focus and expertise. This episode explores practical strategies to attract patients who need implants and build a strong local reputation. You’ll learn actionable marketing tips to generate more qualified leads and grow your dental implant cases. Read the full guide for even more ideas: 7 strategies to generate dental implant patient leads. What You’ll Learn How to identify your ideal implant patient and target them Digital marketing tactics to increase implant inquiries SEO and website tips to stand out in local search results Content ideas that educate and convert patients Ways to leverage patient reviews and social proof Key Segments Define Your Target Patient Use demographic and behavioral data to profile likely implant candidates Focus marketing on patients most likely to benefit Optimize Your Website for Implants Create dedicated implant service pages with before-and-after photos Use strong calls to action to drive inquiries Invest in Local SEO and Paid Ads Target local keywords for implants in ads and website content Use Google Ads and Facebook campaigns for targeted reach Educate Through Content Marketing Develop blog posts, videos, and FAQs about implants Address common concerns and highlight patient outcomes Leverage Patient Reviews and Testimonials Display positive implant reviews on your website and profiles Encourage patients to share their stories online Build Partnerships and Community Presence Connect with specialists, general dentists, and local organizations Participate in events to raise implant awareness Track Leads and Measure Results Use call tracking and online forms to monitor campaigns Regularly review ROI and update tactics to improve performance Conclusion A focused marketing approach helps you reach more implant patients and grow your cases. Apply these strategies to generate consistent leads and become your area’s trusted implant provider.

    29 min
  4. Dental Patient Retention: 15 Strategies to Increase Your Retention Rate

    OCT 24

    Dental Patient Retention: 15 Strategies to Increase Your Retention Rate

    Dental Patient Retention: 15 Strategies to Increase Your Retention Rate Introduction Retaining your current dental patients is critical for practice stability and growth. This episode explains simple, high-impact ways to improve patient retention—helping you deliver better service while maximizing practice revenue. Get all the details from our source: 15 strategies to increase your dental patient retention rate. What You’ll Learn The essentials of patient communication for long-term loyalty Practical ways to keep scheduling simple and convenient Systems that help you follow up and personalize care How small touches and rewards keep patients returning Staff training tips to make every visit positive Key Segments Communicate Proactively Remind patients of upcoming appointments Check in after procedures to ensure satisfaction Make Scheduling Easy Offer online scheduling and text reminders Provide flexible appointment times Personalize Patient Experience Remember patient details and preferences Send personalized birthday or holiday messages Offer Membership or Loyalty Programs Reward repeat visits with discounts or perks Solicit and Act on Feedback Ask for patient input via surveys Implement suggestions that benefit the patient experience Train Staff for Consistency Regularly review customer service standards Empower staff to solve problems quickly Conclusion Patient retention isn’t just about dental care; it’s about making patients feel valued at every step. Use these practical strategies to keep more patients coming back and recommending your practice.

    42 min
  5. 17 Ways to Increase Patient Satisfaction at Your Dental Practice

    OCT 17

    17 Ways to Increase Patient Satisfaction at Your Dental Practice

    17 Ways to Increase Patient Satisfaction at Your Dental Office Introduction Satisfied patients are more likely to refer friends and return for future care. In this episode, you'll learn how small, actionable changes in your dental office can create a better experience for every patient. We go over proven steps to keep patients happy and loyal. Get more insights from our source: ways to increase patient satisfaction at your dental office. What You’ll Learn Proven methods to improve patient satisfaction How to reduce wait times and streamline appointments Ways to create a welcoming and comfortable environment How to gather and use patient feedback for improvements Tips for training your team to deliver better service Key Segments Improve Patient Communication Clearly explain procedures, costs, and care Answer patient questions and set clear expectations Streamline the Check-in Process Offer digital forms and clear signage Make check-in fast and welcoming Focus on Comfort and Cleanliness Maintain a clean, calming environment Add amenities like music, refreshments, and comfortable seating Gather and Act on Feedback Use surveys or follow-up calls after visits Implement suggestions to address weaknesses Train Your Team for Consistency Regular team training for empathy and professionalism Ensure each patient gets the same high level of care Conclusion Delivering consistent, positive experiences is key to patient satisfaction and practice growth. Implement these simple strategies to build trust, loyalty, and referrals in your dental practice.

    32 min
  6. Starting a Dental Practice: A Complete Step-by-Step Guide + Downloadable Checklist

    OCT 10

    Starting a Dental Practice: A Complete Step-by-Step Guide + Downloadable Checklist

    Starting a Dental Practice: A Complete Step-by-Step Guide Opening your own dental practice represents a significant professional milestone, but requires careful planning and execution. This comprehensive guide provides dentists with essential knowledge and practical steps for launching a successful practice, from initial considerations to opening day logistics.   What You'll Learn: Key financial and personal considerations before starting a practice Essential business planning and setup requirements How to select the optimal location and build your patient base Strategies for efficient practice management and growth   Key Segments: Financial Realities and Personal Readiness: Starting a dental practice requires substantial working capital—often around $500,000—for office space, equipment, supplies, staffing, and initial marketing. Beyond finances, dentists must honestly assess their readiness to work independently, handle longer hours than employees, and manage the unpredictability of self-employment income despite the eventual rewards of higher earnings. Comparative Career Advantages: Research indicates dental practice owners earn approximately $100,000 more annually than associate dentists, with the most significant disparity appearing among early-career dentists. Ownership also offers greater job stability, with most practice owners remaining at the same location for over 15 years compared to associates who typically change employers before completing 7 years at a single practice. Location Selection Strategy: Choosing the right location is crucial for practice success. Thorough research should examine population demographics, area competition, and dentist-to-population ratios. While the national average is approximately 55 dentists per 100,000 citizens, this varies by region and should influence site selection along with differentiating your services from existing practices. Business Infrastructure Development: The implementation checklist includes essential foundations like applying for necessary licenses, securing provider numbers, developing a marketing strategy, selecting practice management software, establishing communication systems, and creating a professional website—all critical components for operational readiness.   Conclusion: While starting a dental practice presents significant challenges, proper preparation and strategic planning can lead to greater professional satisfaction, financial rewards, and practice longevity. By following this comprehensive guide's recommendations, dentists can navigate the complexities of practice establishment and position themselves for sustainable success in their communities.   Thanks to Dr. Zachary Miller of Finn Hill Dental in Poulsbo for his contribution to this episode.

    35 min
  7. How to Increase the Productivity of Your Dental Practice

    OCT 3

    How to Increase the Productivity of Your Dental Practice

    How to Increase the Productivity of Your Dental Practice Introduction Efficient dental practices prioritize streamlined systems, effective communication, and excellent patient care. This approach not only saves time but also boosts profitability and patient satisfaction. If you’re wondering how to increase productivity in a dental office, implementing proven strategies can make a substantial difference. In this guide, we highlight 28 actionable tips to help your practice work smarter, not harder. For the full breakdown, visit: How to Increase the Productivity of Your Dental Practice . What You’ll Learn How to improve patient flow and reduce wait times Ways to optimize office systems and workflows Methods to enhance communication between staff Techniques for managing employee morale and training Strategies for upgrading technology and patient experience Key Segments Enhance Patient Experience Reduce Waiting Room Time: Train staff to update patients if delays occur and provide specific wait times. Move them from the waiting area to exam rooms promptly. Efficiency here keeps patients satisfied and reduces frustration. Streamline Intake Procedures: Use digital forms and electronic health records to eliminate manual entry. Data stored digitally is easier to access, saves time, and enhances security. Optimize Staff Roles and Communication Standardize Processes: Create clear workflows for tasks like scheduling, billing, and patient handoffs. Reducing inconsistencies minimizes errors and saves time in daily operations. Hold Daily Morning Huddles: Use short team meetings to review schedules, address concerns, and align everyone’s efforts. Teams that communicate effectively complete tasks faster and with better accuracy. Adopt Modern Technology Go Paperless: Digitize patient records, treatment plans, and billing processes. This reduces clutter, speeds up workflows, and enhances collaboration. Use a Digital Scheduling System: Switch to advanced scheduling tools to track appointments, handle cancellations, and send automated reminders, reducing no-shows and improving time management. Focus on Employee Morale and Development Incorporate Regular Training: Offer continuing education opportunities and workshops to keep staff updated on the latest techniques and tools. Well-trained employees boost efficiency and deliver better patient care. Create a Bonus System: Reward staff for meeting goals like improved patient satisfaction or increased productivity. Incentives can enhance teamwork and engagement. Upgrade the Office Environment Improve Lighting and Ergonomics: Invest in proper lighting for treatment rooms and ensure comfortable seating for patients and staff. Such changes improve efficiency and reduce fatigue. Add Indoor Plants: A greener workspace improves air quality and can reduce stress levels for both employees and patients, fostering a more relaxed, productive environment. Measure and Adjust Regularly Track Performance Metrics: Pay attention to patient volume, appointment delays, and procedural times to identify improvement opportunities. Seek Staff Feedback: Conduct regular surveys or meetings to gather employee input on what’s working and what could be improved. Conclusion Increasing productivity in your dental office requires a focus on improved workflows, better communication, and consistent upgrades to your technology and environment. By monitoring patient and team dynamics and making adjustments where needed, you can create a more efficient and enjoyable workplace. Implementing the steps above can help you optimize time and resources while enhancing patient satisfaction.

    41 min
  8. How to Make a High-Converting Landing Page for Your Google Ads Campaigns

    SEP 26

    How to Make a High-Converting Landing Page for Your Google Ads Campaigns

    How to Make a High-Converting Landing Page for Your Google Ads Campaigns Introduction A landing page plays a critical role in the success of your Google Ads campaigns. For dentists, it’s essential to create a page that quickly grabs attention, delivers value, and drives conversions. But how do you make a high-converting landing page for a dental practice? This episode explains the must-have elements for a landing page that turns visitors into patients. Get more tips here: How to Make a High-Converting Landing Page for Your Google Ads Campaigns. What You’ll Learn The essential components of a landing page for dental practices How clear calls-to-action (CTAs) drive conversions Why mobile-friendliness is crucial for success Avoiding clutter and distractions for better performance Key Segments Focus on a Single Clear Goal Every high-converting landing page is built with one primary goal in mind. For dental practices, that goal might be scheduling a consultation, booking an appointment, or downloading an offer like a free guide. Keep the page focused and avoid including unnecessary links or unrelated calls-to-action. Prioritize Mobile Optimization Patients often search for dental services on their phones. Ensure your landing page loads quickly, is easy to navigate on small screens, and has clickable buttons. A mobile-friendly layout improves user experience and can significantly boost conversions. Write a Compelling Headline The headline is the first thing visitors see when they land on your page. Make it short, engaging, and benefit-focused. Example: “Get a Brighter Smile in Just One Visit!” A strong headline captures attention and encourages visitors to read more. Use High-Quality Images and Visuals Images of your dental office, staff, or patient results (with consent) build trust and make your page more personable. Include visuals that align with the services you’re promoting. For example, if the page is for teeth whitening, show before-and-after images. Feature a Clear and Strong Call-to-Action (CTA) A well-designed CTA guides visitors to take the next step. Use phrases like "Schedule Your Appointment Now," "Call Today for a Free Consultation," or "Book Online." Place the CTA above the fold, so it’s easily visible without scrolling. Brightly colored buttons with simple language are most effective. Showcase Patient Testimonials Positive reviews or testimonials from past patients provide social proof and build credibility. Add quotes or video reviews to show potential patients why others trust your practice. Highlight Special Offers or Benefits If your campaign includes a discount or promotion, make it easy to find on the landing page. For instance, “Get $50 off your first appointment!” Adding urgency, like limited-time offers, can further boost conversions. Simplify the Contact Form Keep your forms short and simple. Only ask for essential information, such as name, phone number, and preferred appointment time. Avoid overly complicated forms, as they discourage patients from completing them. Track Performance and Test Frequently Track metrics like click-through rates, bounce rates, and conversions to measure your landing page's success. Test different headlines, images, or CTAs to see what resonates most with your audience. Conclusion To make a high-converting landing page for a dental practice, focus on simplicity, clarity, and mobile optimization. Keep the design clean and centered around one main action, backed by compelling content and strong visuals. By creating a user-friendly experience and testing results, dentists can turn more visitors into scheduled patients with ease.

    16 min
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4.9
out of 5
18 Ratings

About

The 10-Minute Dental Marketing Podcast delivers brief but powerful and actionable marketing tips and strategies to help you grow your practice and take it to new heights. Visit our website at https://titanwebagency.com to learn how to get more new patients who are searching each day for a dentist in your area. 

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