The State of Analytics... is broken. In our first episode, we briefly discuss each of the 11 beliefs marketers and analytics professionals have that ruin analytics. Then, after a brief introduction to the podcast, we discuss each of the 11 items, breaking them down so you can begin to understand how to combat them (within yourself and your team).
If you've ever wondered why your analytics data is broken and seems impossible to fix, now you know why.
Visit listenlayer.com/pod to learn more about the pod and download the list of false beliefs.
Here are the False beliefs we discuss in the episode so you can follow along!
The "Free" Fallacy
Set It and Forget It
"Thank You Page" trap
GTM Will Save the Day!
Server Side Superhero
Ownership is Overrated
PII is Evil
Join us for our next episode: "Measurement Mindset: How to approach analytics and data differently."