16 min

The 19: Entrepreneur Edition with Michael Allosso Part One The 19 Entrepreneur Edition

    • Marketing

Video meetings don’t have to be boring. Communications Expert and Professional Actor/Director Michael Allosso shares tips on how to transform your daily video calls from a drab to fab production, avoid Zoom fatigue and make the most out of each virtual interaction in the latest episode of The 19: Entrepreneur Edition. From introductions to mic-drop closures and the micro-messages in between, learn how to transform the obstacles that come with video conferencing into opportunity in Part One of our podcast.

Rochelle Reiter : [00:00:05] This is The 19. In 19 minutes or less game-changing insights from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.

Rochelle Reiter : [00:00:22] Hello and welcome to The 19 Entrepreneur Edition. I’m Rochelle Reiter, president of Orange Label. In the past few episodes, we talked with experts who had to transform their business models in 2020 and today is no different. Michael Allosso, master communications expert, self-awareness, specialist, professional theater and film director and actor is going to be chatting with me today. He has led award winning You On Your Best Day® workshops for leaders and sales teams all over the world and is a much sought-after personal coach. His current You On Your Best Zoom Day trainings provide communications and awareness skills to maximize virtual presence and impact. He’s a dynamic presenter and entertainer who brings results and life to any in-person or virtual event. Michael, welcome back to The 19.

Michael Allosso: [00:01:12] It’s great to be with you to do the podcast scene! Today is my lucky day with Orange Label The 19! Whoa-ho Rochelle. I hope your listeners can inspire us! How we can get through this darn coronavirus. mm-hm.

Rochelle Reiter : [00:01:38] Oh, wow, I have never had that sort of a welcome. That’s fantastic. Thank you, Michael. So it’s been about two years since you were the guest on The 19 edition of the podcast. And we’ve seen our world completely change in how we communicate. What do you see as the biggest shift in the way we effectively communicate in business?

Michael Allosso: [00:02:02] Today is Steve Job’s 66th birthday. Can you imagine he would have been 66?

Rochelle Reiter : [00:02:07] Wow

Michael Allosso: [00:02:07] He said this cool thing where he says innovation distinguishes between a leader and a follower. And what I’ve noticed is people who stay the same, who are trying to crank out the same, they always did. Most of them have failed. And anyone who’s thought about being creative and using that overused word, pivot, have been successful. Obstacles are put in our way so that we create opportunities from them. So to me, the single biggest magic is learning how to turn obstacles into opportunities. And I think that’s what we’re going to be discussing for 19 minutes.

Rochelle Reiter : [00:02:46] Absolutely. Absolutely. And with the shift from in-person to virtual, how has that changed the environment?

Michael Allosso: [00:02:55] Any deficiencies we have in-person, Rochelle, only get magnified when we translate that to the screen. So we’re going from being theater actors to TV actors. And think about Rochelle when you go to the theater, the first act, what, an hour-fifteen minutes, hour-ten minutes, hour-twenty minutes. You have time to grow into things. TV Oh man, I’m going to the bathroom after six or seven minutes. I’m grabbing for popcorn after eight. So the immediacy of the screen is a major change. Now, if you’re sloppy coming out of the gate, you don’t get away with it. If your ending isn’t a mic drop ending, you don’t get away with it. If you’re vocally homogenize, you lose your audience in seconds. If you’re static physically and don’t envelop the camera,

Video meetings don’t have to be boring. Communications Expert and Professional Actor/Director Michael Allosso shares tips on how to transform your daily video calls from a drab to fab production, avoid Zoom fatigue and make the most out of each virtual interaction in the latest episode of The 19: Entrepreneur Edition. From introductions to mic-drop closures and the micro-messages in between, learn how to transform the obstacles that come with video conferencing into opportunity in Part One of our podcast.

Rochelle Reiter : [00:00:05] This is The 19. In 19 minutes or less game-changing insights from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset.

Rochelle Reiter : [00:00:22] Hello and welcome to The 19 Entrepreneur Edition. I’m Rochelle Reiter, president of Orange Label. In the past few episodes, we talked with experts who had to transform their business models in 2020 and today is no different. Michael Allosso, master communications expert, self-awareness, specialist, professional theater and film director and actor is going to be chatting with me today. He has led award winning You On Your Best Day® workshops for leaders and sales teams all over the world and is a much sought-after personal coach. His current You On Your Best Zoom Day trainings provide communications and awareness skills to maximize virtual presence and impact. He’s a dynamic presenter and entertainer who brings results and life to any in-person or virtual event. Michael, welcome back to The 19.

Michael Allosso: [00:01:12] It’s great to be with you to do the podcast scene! Today is my lucky day with Orange Label The 19! Whoa-ho Rochelle. I hope your listeners can inspire us! How we can get through this darn coronavirus. mm-hm.

Rochelle Reiter : [00:01:38] Oh, wow, I have never had that sort of a welcome. That’s fantastic. Thank you, Michael. So it’s been about two years since you were the guest on The 19 edition of the podcast. And we’ve seen our world completely change in how we communicate. What do you see as the biggest shift in the way we effectively communicate in business?

Michael Allosso: [00:02:02] Today is Steve Job’s 66th birthday. Can you imagine he would have been 66?

Rochelle Reiter : [00:02:07] Wow

Michael Allosso: [00:02:07] He said this cool thing where he says innovation distinguishes between a leader and a follower. And what I’ve noticed is people who stay the same, who are trying to crank out the same, they always did. Most of them have failed. And anyone who’s thought about being creative and using that overused word, pivot, have been successful. Obstacles are put in our way so that we create opportunities from them. So to me, the single biggest magic is learning how to turn obstacles into opportunities. And I think that’s what we’re going to be discussing for 19 minutes.

Rochelle Reiter : [00:02:46] Absolutely. Absolutely. And with the shift from in-person to virtual, how has that changed the environment?

Michael Allosso: [00:02:55] Any deficiencies we have in-person, Rochelle, only get magnified when we translate that to the screen. So we’re going from being theater actors to TV actors. And think about Rochelle when you go to the theater, the first act, what, an hour-fifteen minutes, hour-ten minutes, hour-twenty minutes. You have time to grow into things. TV Oh man, I’m going to the bathroom after six or seven minutes. I’m grabbing for popcorn after eight. So the immediacy of the screen is a major change. Now, if you’re sloppy coming out of the gate, you don’t get away with it. If your ending isn’t a mic drop ending, you don’t get away with it. If you’re vocally homogenize, you lose your audience in seconds. If you’re static physically and don’t envelop the camera,

16 min