The 20% Podcast with Tyler Meckes

Tyler Meckes
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The 20% Podcast with Tyler Meckes

The 20% Podcast will bring tips and tricks from seasoned industry professionals to listeners, and share simple, easy to use principles that can spark a new interest, or teach you new principles they can implement in their jobs today! I want to bring you a new perspective and shed light on how others succeed, and help you whether you just starting your career, or give additional advice to other seasoned pros that do the same thing. We will bring you The 20% of information that gives you 80% of the information you need for the topic at hand!

  1. 4D AGO

    255: From Music to Business: Lesson on Foundations, Grit, and Growth with Sims Tillirson

    In this re-run episode of the 20% Podcast, I had the pleasure of speaking with Sims Tillirson, an entrepreneur with a passion for music, business, and personal growth. Starting as a young musician from a small town in Georgia, Sims’ journey has been filled with hard-earned lessons in grit, cross-functional collaboration, and self-discovery. Now leading his own business, Sims shared insights on building a career rooted in foundational skills, overcoming failures, and creating authentic connections. Key topics include: The foundational lessons from piano and early work experiences Developing cross-functional collaboration skills to serve business needs Sims’ personal and professional setbacks and how they built his resilience His transition to full-time entrepreneurship and maintaining momentum through guardrails and routines The importance of making people feel something in both music and business This episode is packed with practical advice for anyone seeking to turn their vision into reality.  Please enjoy this week’s episode with Sims Tillirson. I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

    52 min

  2. JUN 30

    254: The Journalist’s Playbook for Building Community and Content with Nathan Collier

    From engineering student to professional journalist to leading content marketing programs, this week’s guest has built a career rooted in storytelling, adaptability, and authentic relationship-building. Nathan Collier is the founder of Collier Marketing and a fractional Head of Content who helps B2B companies grow through strategic content and community. Over the past two decades, Nathan’s worked in local journalism, built a thriving freelance business from scratch, and became a thought leader in content marketing. He’s the Founder of The Content Marketing Lounge, a community that’s grown to over 8,000 members since 2015. In this week’s episode, we discussed: How storytelling is a foundational skill for every career path His journey from Engineering to English to Journalism Building a career around community The three most important skills to thrive in an AI world How to turn side hustles into full-time businesses Why building something beats a perfect resume Much More Please enjoy this week’s episode with Nathan Collier. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.

    1h 17m

  3. JUN 23

    253: “The Sales Series #2: Advice From The Top Sales Leaders on The 20% Podcast”

    This week’s episode is a throwback to one of my favorite series, The Sales Series., I am bringing you the 2nd edition of The Sales Series. In Episode 192, I introduced you to “The Sales Series,” so I can bring you just a few of the top moments from Top Sales Leaders who have joined me on The 20% Podcast.  That first episode included clips from guests such as: Alexine Mudawar/Lori Richardson John Barrows  Nick Cegelski  Jen Allen Ian Koniak Today we will be covering 5 more clips from previous episodes: Episode 84: Belal Batrawy https://open.spotify.com/episode/5GyAcYcGSqdwOKxQ9D2Ruk?si=e8d2abf275454225  Episode 97: Morgan Buchanan https://open.spotify.com/episode/42WMdxmynhPQOwp88wZ96V?si=f1e2476df5344ec3  Episode 92: Jason Bay  https://open.spotify.com/episode/0TUlew3jtAiEMHpx90ckWS?si=ae3f6b87ec234d22  Episode 133: Leslie Venetz  https://open.spotify.com/episode/5Unzq35rq03dtiYTcMuzkF?si=e4e448bbe16e4c17  Episode 60: Morgan J Ingram https://open.spotify.com/episode/3gMHYQhYRgnh6X3e270XAG?si=00f5af451cd84f64  Please enjoy this week’s “Sales Series 2” on The 20% Podcast. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    11 min

  4. JUN 16

    252: From Dentist Dreams to AI SEO: Building a Career by Following Rules First with Basha Coleman (Content Strategy & Operations Program Manager, HubSpot Media)

    This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time. Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom. Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory.  Please join me in welcoming Basha Coleman to the show! In this week's episode, we discussed: From Dentist Dreams to Marketing Reality - How exposure shapes career paths The Power of Following Rules Before Breaking Them - Unconventional career strategy The Menu Pitch That Started Everything (Her Entrepreneurial origin story) Why You Should Announce What You're Good At (Personal branding for career growth) LinkedIn Content That Led to HubSpot (Social selling success story) SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact) AI SEO Revolution - From rankings to personalized content compositions The Future of Search (Why traditional SEO tactics no longer work) AI Prompting Lessons from First Graders (Clear communication strategies) Logic and Problem-Solving - Essential skills for the AI age Much More! Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    47 min

  5. JUN 9

    251: We Have To Earn Everything with John Barrows (Best of The 20% Podcast)

    In this week’s episode, I am playing a throwback episode with my friend John Barrows. When I first got into Sales, I looked up to John, learned from his content, and went through his training. Now, it is so great to continue learning from him and to call him a friend. This was a throwback to the two year anniversary of starting the show. Hard to believe this is episode 104, which marks the 2 year anniversary of the show. I started the show just as an idea, and I really did not even know what I was doing. 2 Years later, I have shown up for 104 straight weeks learning in public as I share the conversations I’ve had with world-class professionals across all industries. From TedX Speakers, Ex-Navy Seals, to the world’s best sales leaders and practitioners, this journey has been something I could have never expected, and we are just getting started!  This week’s guest is the first repeat guest on the show, John Barrows. John is the Founder and CEO of JB Sales, which he founded as a response to the incredibly limited amount of formal academic sales training. I first met John while interviewing at JB Sales, and had him as my guest for episode 34, where I just introduced the Sales Series of the show. In today’s episode, we discussed: John’s First Job Selling Pumpkins  How You Have To Earn Everything Is Sales More Art or Science?  The Need For Process  Design Thinking Energy Management Much More! Now, please enjoy this week’s episode with my friend, John Barrows _____________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    45 min

  6. JUN 2

    250: Lessons From Hosting 250 Career Development Podcast Episodes With Tyler Meckes

    Welcome to Episode 250 of The 20% Podcast! This week marks a major milestone, and it is crazy to sit back and think about showing up for 250 straight weeks to put out a podcast episode. What started with some company podcast equipment and an idea has turned into something that transformed my career, built a community, and helped thousands rethink what it means to grow professionally. I started in Exercise Science, pivoted into sales, and followed my passion for learning, and it’s led me to over five years of conversations with professionals across every industries from bartenders turned VPs to Navy SEALs, TEDx speakers, Olympic athletes, and magicians turned CMOs. In this episode, I dove into the five biggest lessons learned from these 250 episodes. These are themes that surfaced over and over from guests who broke into new fields, built meaningful careers, and rewrote their own stories. In this milestone episode, we cover: Why nonlinear paths are a superpower, not a setback The shift from transactional sales to relationship-first thinking Why mindset beats tactics, every time Storytelling as the foundation of sales and influence How boldness, not perfection, wins in crowded markets Whether you’ve listened since episode 1 or are just tuning in, this episode is a reflection of what’s possible when you take your skills seriously, build in public, and lean into the unknown. Please enjoy this special episode! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    9 min

  7. MAY 26

    249: Hosting Dooly’s “Fire Talks” featuring Nick Cegelski and Armand Farrokh (Co-Host’s of 30 Minutes To President’s Club)

    This week’s episode is a throwback conversation that I had while I was leading Account Management at Dooly. While at Dooly, cross-functional alignment was crucial for our teams, and the incredible Marketing team allowed me the chance to host “Fire Talks” their spin off of Hot Ones. During this show, the 30 Minutes To President’s Club Hosts joined me to eat some really hot Hot Sauce, and ask them some even hotter questions on the world of Sales. This was a fun conversation where Nick almost cried.  Please enjoy this week’s Spicy conversation with Nick Cegelski, and Armand Farrokh.  ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    52 min

  8. MAY 19

    248: The Mental Health Episode #2 - 5 Mental Health Tips From The 20% Podcast

    As we approach the end of Mental Health Awareness Month, I wanted to continue to shine a light on Mental Health-related conversations from The 20% Podcast. I have already shared 10 Mental Health Clips on Episode 247, but in this week’s episode, I am sharing 5 more: Episode 50: Scott Leese - Navigating Tough Times https://open.spotify.com/episode/0WRUD0XibQHzBMFMSNvQHK?si=0c9ffdd2b5824668  Episode 37: Marcus Chan - Bouncing Back  https://open.spotify.com/episode/1mKCteUkC7FKWxxXn7hHIK?si=d940235197274e02  Episode 85: Vin Matano - Out of Comfort Zone https://open.spotify.com/episode/2fAbSP9ZuOdMLrtO47Lptf?si=d40151b6d0444d66  Episode 93: Lindsay Boccardo - Energy walking Into A Room https://open.spotify.com/episode/1RvVzTfOsKSfyGEB3osojt?si=ac0aaefe8b2d4a14  Episode 182: Tanveer Mostafa - Stress Management For High Performers https://open.spotify.com/episode/0oPgawEUhIT1Eg7PhuA1NU?si=3a2ce063172b49e7  Please enjoy this week’s episode of The 20% Podcast!  ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

    12 min
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4.8
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About

The 20% Podcast will bring tips and tricks from seasoned industry professionals to listeners, and share simple, easy to use principles that can spark a new interest, or teach you new principles they can implement in their jobs today! I want to bring you a new perspective and shed light on how others succeed, and help you whether you just starting your career, or give additional advice to other seasoned pros that do the same thing. We will bring you The 20% of information that gives you 80% of the information you need for the topic at hand!

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