The 2024 Local Advertising Marketplace: Trends to Watch Leading Local Insights

BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the rise of social platforms like TikTok, the influence of consumer behavior on media, and the popularity of short-form videos. In this fast-paced roundtable discussion, the team covers key subjects related to business categories and media trends.