Explore the latest trends in PR, digital marketing and communications. In The 360 Podcast by LEWIS, we sit down with our resident experts who share innovative insights and tactical advice on how to best integrate your marketing efforts in PR and digital. This podcast is designed for marketers looking for integrated strategies and unique insights into tackling your biggest marketing challenges.
Scaling Global PR
In this episode hosted by Head of Content, Freek Janssen, we sit down with SVP EMEA, Giles Peddy (London), Account Manager, Saskia Jurjens (Amsterdam) and International Client Services Director, Yasmine Boucetta (Germany) to examine the global PR industry, international campaign coordination and what a strong global PR strategy entails.
Championing SEO in 2020
In today’s episode, we are chatting with Director of SEO at LEWIS, Nicole Grodesky, about what SEO trends should be on your radar this year. First, we’ll discuss the importance of SEO in your digital marketing strategy, then we’ll dive into Nicole’s top five predictions for SEO in 2020.
Growth Marketing, Now or Never
In this episode, we chat with SVP, EMEA, Giles Peddy, about why engagement is an important aspect in growth marketing, how to balance awareness and growth and what areas to focus on when outlining your strategy.
Content Along the Customer Journey
They say Content is King, but what good is content if it isn’t getting seen? In this episode of The 360, we talk with Head of Strategy from our Dusseldorf, Germany office, Stefan Epler, as we dive into the depths of what makes a solid content distribution strategy that makes your brand stand out in the sea of same. Listen along and learn how to tailor your content for the customer journey.
The State of Influencer Marketing
In this episode, we sit down with our VP, Chicago, Megan Maguire and Managing Director, Digital, Jacqui Morgan, to chat about the state of influencer marketing. We discuss how to get started with an influencer program, and we touch on strategy and current trends in this space.
What's Up With ABM?
In this episode, we’ll be talking with our Digital Marketing experts DeAnna Jacobson and Teun van den Acker, as we discuss what account-based marketing is, the importance of the ideal customer profile and how ABM can support your business objectives.