265 episodes

A podcast that explores the Modern Day Marketer as the catalyst for change in B2B and the ways they are helping push brands forward.

Modern Day Marketer Jonathan Gandolf

    • Business
    • 5.0 • 15 Ratings

A podcast that explores the Modern Day Marketer as the catalyst for change in B2B and the ways they are helping push brands forward.

    #MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaign

    #MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaign

    CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient marketer by registering for free for The Active Campaign Leap Day Extravaganza. Link below!

    0:00 Introducing Jeff and Active Campaign
    7:00 The Active Campaign Leap Day Extravaganza
    11:08 Executing on crazy ideas
    20:00 Past life as DJ
    22:25 Evolution of B2B marketing
    29:50 Register for free and get connected

    Show Links:

    Register for the ActiveCampaign Leap Day ExtravaganzaConnect with JeffLearn more about ActiveCampaignAudience: Marketing in the Age of Subscribers, Fans, and FollowersConnect with JonathanLearn more about The Juice

    • 32 min
    Why B2B Companies Should Consider and Measure OOH Advertising

    Why B2B Companies Should Consider and Measure OOH Advertising

    Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!

    0:00 Introducing Greg and One Screen AI
    3:38 Measuring out-of-home advertising
    10:16 9 Priorities for the Modern B2B Marketer in 2024
    14:50 HubSpot’s playbook
    19:13 Testing channels, future of B2B marketing

    Show links:

    Connect with Greg WiseLearn more about OneScreen.ai9 Priorities for the Modern B2B Marketer in 2024The Active Campaign Leap Day ExtravaganzaConnect with Jonathan GandolfLearn more about The Juice

    • 21 min
    Why Composable DXP Should Matter to Marketers with Christian Burne of Oshyn

    Why Composable DXP Should Matter to Marketers with Christian Burne of Oshyn

    Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.

    3:10 What is DXP
    5:35 Adobe acquisitions
    8:00 Defining composable
    12:35 Aligning teams
    14:35 Benefits of being composable
    19:18 Outro

    Register: The State of Gated vs Ungated Virtual Event
    Read: The State of Gated vs Ungated Content Report

    Follow Christian: | LinkedIn | Oshyn
    Follow The Juice:| Website | Blog | Twitter | LinkedIn
    Follow Brett:| Twitter | LinkedIn 

    • 19 min
    How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

    How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius

    Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,
    consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.

    2:26 Share Your Genius
    4:00 Media-led growth
    6:36 Distribution activator
    9:35 Strategize based on one focus
    14:35 Driving demand with a podcast
    18:12 Building a brand with a podcast
    23:55 Metrics of success
    25:35 Strategies that scale
    30:55 Advice to aspirational podcasters
    31:41 Outro

    Read: The State of Gated vs Ungated Content Report

    Follow Rachel: | LinkedIn | Share Your Genius
    Follow The Juice:| Website | Blog | Twitter | LinkedIn
    Follow Brett:| Twitter | LinkedIn 

    • 32 min
    Defining the 3 Axioms of Content Marketing with Tommy Walker of The Content Studio

    Defining the 3 Axioms of Content Marketing with Tommy Walker of The Content Studio

    Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.

    Read: The State of Gated vs Ungated Content Report

    Follow Tommy: | LinkedIn | The Content Studio
    Follow The Juice:| Website | Blog | Twitter | LinkedIn
    Follow Brett:| Twitter | LinkedIn 

    • 48 min
    How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing

    How to Get Over the Hurdle to Create Video Content with Julia Enthoven of Kapwing

    What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.
    Between AI and other automation tools, there’s lots of ways to expedite the video production process.

    1:30 Conversation with Julia
    4:51 Growing Kapwing’s channels
    5:36 Video quality
    8:52 Rise of video and TikTok
    15:13 Hiring for video content role
    17:00 Overcoming disappointing views
    22:01 Scaling up video production
    25:50 Role of AI and automation
    30:08 Comfortable in front of camera
    31:40 Successful integrated strategy
    34:23 Outro

    Follow Julia: | LinkedIn | Kapwing
    Follow The Juice:| Website | Blog | Twitter | LinkedIn
    Follow Brett:| Twitter | LinkedIn 

    • 35 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Podcast Ep.306 ,

A Must-Listen for Marketers and Entrepreneurs

I recently stumbled upon the Modern Day Marketer podcast, and I can confidently say that it has become one of my go-to resources for marketing insights and inspiration. Hosted by Brett McGrath, this podcast strikes the perfect balance between being conversational and educational, making it an absolute pleasure to listen to.

Each episode features engaging discussions with industry experts, thought leaders, and successful entrepreneurs, who share their experiences, strategies, and valuable advice. The topics covered span a wide range of marketing aspects, including digital marketing, content creation, branding, and more. The guests provide actionable insights that can be applied to both B2B and B2C marketing strategies, making this podcast a valuable resource for marketers in any industry.

One of the standout qualities of the Modern Day Marketer podcast is the host's ability to ask thought-provoking questions that delve deep into the guests' expertise. The conversations are genuine, and the guests' passion for their work shines through. The episodes are well-structured, packed with valuable information, and delivered in a format that keeps listeners engaged from start to finish.

Furthermore, the production quality of the podcast is top-notch, with clear audio and smooth transitions. It's evident that Brett McGrath puts in the effort to ensure a seamless listening experience for his audience.

Whether you're a seasoned marketer looking to stay updated on the latest trends or an aspiring entrepreneur seeking guidance on building a successful brand, I highly recommend tuning into the Modern Day Marketer podcast. It is a treasure trove of knowledge and inspiration that will undoubtedly elevate your marketing game.

Dan Balcauski ,

Awesome!

Brett gives you insight into marketing in ways other podcasts don't. Love the format and the content. you’re guaranteed to walk away with value bombs.

Claudia Pfau ,

A Must-Listen for Marketers!

Brett and his talented guests go deep on all things marketing in this podcast! You’ll learn so many powerful insights and walk away with tangible tips that are relative to any stage of your marketing career. Seriously a great show, great host, and even better guests! Keep up the great work, Brett!

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