16 episodes

The cannabis industry’s regulatory landscape is complex and continually evolving. The 411 on 420 brings together experts from the cannabis field and our industry attorneys to discuss the business of cannabis and how the legal landscape affects the market. From CEOs to advocates, and CBD to THC, this podcast sheds light on this growing cannabis industry.

THE 411 ON 420 Perkins Coie LLP

    • Business
    • 5.0 • 5 Ratings

The cannabis industry’s regulatory landscape is complex and continually evolving. The 411 on 420 brings together experts from the cannabis field and our industry attorneys to discuss the business of cannabis and how the legal landscape affects the market. From CEOs to advocates, and CBD to THC, this podcast sheds light on this growing cannabis industry.

    The Role of State AGs in Cannabis Policy and Regulation: A Conversation with Austin Bernstein – Episode 16

    The Role of State AGs in Cannabis Policy and Regulation: A Conversation with Austin Bernstein – Episode 16

    State Attorneys General (AGs) play a central role in enforcing cannabis laws and protecting consumers. As legalization continues to sweep the country, the interplay between state and federal law demands particular attention. In this edition of The 411 on 420, Perkins Coie senior counsel Andrew Kline discusses the role of the State AGs with Austin Bernstein, Director of the Cannabis Project at the AG Alliance and an Assistant AG in Colorado. Austin shares background on the bipartisan nature of the AG Alliance and how private sector groups can engage with AGs on cannabis issues.

    • 55 min
    Delta 8, CBD, 1% THC, and Other Issues Affecting the Hemp Industry: A Conversation with Eric Steenstra – Episode 15

    Delta 8, CBD, 1% THC, and Other Issues Affecting the Hemp Industry: A Conversation with Eric Steenstra – Episode 15

    To say that the United States has a complicated relationship with hemp is an understatement. In this edition of The 411 on 420, Perkins Coie partner Barak Cohen discusses hemp’s complicated past and promising future with Eric Steenstra, founding member of the Hemp Industries Association, Vice President of the California Hemp Council and President of Vote Hemp, the political advocacy organization that he co-founded in 2000. Eric shares insights on how the industry was able to self-regulate prior to the Farm Bill, how the passing of the Farm Bill resulted in a lawsuit against the DEA, and the future of the industry.

    • 29 min
    Actionable Insights for Winning Product Development and Branding Strategies – Episode 14

    Actionable Insights for Winning Product Development and Branding Strategies – Episode 14

    In this edition of The 411 on 420, Perkins Coie partner Megan Morrissey was joined by Nancy Whiteman (CEO of Wana Brands), Gail Rand (CEO and Founder of grand consulting), and Allison Pugina (Category Manager of Canopy Growth Corporation) to discuss product development and branding strategies within the cannabis industry. As co-authors of the recently-released white paper series entitled “Building New Foundations in the Cannabis Industry: Creating Gender Parity through Ownership, Leadership, Boards, Pay Equality, Branding, and Capital”, the group specifically discusses how cannabis companies can thoughtfully market to the female consumer base and increase overall revenue.

    • 29 min
    The Future of Cannabis and Psilocybin as Plant-Based Medicine: A Conversation with Stephen Dahmer and Betty Aldworth – Episode 13

    The Future of Cannabis and Psilocybin as Plant-Based Medicine: A Conversation with Stephen Dahmer and Betty Aldworth – Episode 13

    Millions of Americans are utilizing medical cannabis and psilocybin to treat specific medical conditions each day. However, scientific and medical research in the U.S. lags behind other nations. Dr. Stephen M. Dahmer, Chief Medical Officer at Vireo Health, and Betty Aldworth, Director of Communications and Events at the Multidisciplinary Association for Psychedelic Studies (MAPS) join Perkins Coie senior counsel Andrew Kline to discuss the current dilemma and a path forward. During the podcast, the group discusses the current state of cannabis and psilocybin research, the barriers faced by researchers, and why it is critically important to have people who understand the science involved in policymaking.

    • 1 hr 2 min
    The Role of State-Level Cannabis Associations: A Conversation with Truman Bradley – Episode 12

    The Role of State-Level Cannabis Associations: A Conversation with Truman Bradley – Episode 12

    While most people are discussing federal legalization of cannabis these days, the industry operates at a local level and the role of state-level cannabis associations is crucial. Perkins Coie associate Michael Bleicher is joined by Truman Bradley, Executive Director of the Marijuana Industry Group (MIG), the oldest and largest trade association in Colorado for the legal cannabis industry. During the podcast, Michael and Truman discuss how cannabis regulation currently varies all the way down to the city level and whether a one-size-fits-all approach to federal legalization would be effective or if a more nuanced approach is needed. Truman also shares his thoughts on how the pandemic has impacted the cannabis industry in Colorado.

    • 22 min
    Cannabis Lab Testing and Standards Post Descheduling: A Conversation with Alena Rodriguez – Episode 11

    Cannabis Lab Testing and Standards Post Descheduling: A Conversation with Alena Rodriguez – Episode 11

    As cannabis is legalized on a state-by-state basis, individual states are creating their own cannabis testing requirements to ensure consumer safety, and many of these requirements differ from one state to the next. Perkins Coie associate Michael Bleicher is joined by Alena Rodriguez, Managing Director of Rm3 Labs, a leading cannabis testing laboratory in Colorado. During the podcast, Michael and Alena discuss the different testing guidelines for marijuana and hemp as well as new testing for delta-8 and delta-10. Alena also shares her thoughts on the role for state labs in a post descheduling world.

    • 29 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Testing12345123 ,

Informative and easy to follow

Informative podcast on an interesting topic. Can’t wait to check out more episodes!

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