79 episodes

Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net

THE 414 - B2B Marketing Podcast James Rostance

    • Business

Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net

    The Art of Conversational Content

    The Art of Conversational Content

    At the forefront of making B2B marcomms more authentic, along with connecting with your audience on an emotional level is the ability to communicate as we would speak normally.

    Who’d have thought that we’d have to make a concerted effort NOT to write or produce content which has the same flow and comatosing qualities of the terms and conditions section of vehicle hire agreement.

    It happens to the best of us, and it’s a challenge to break free and get back to writing content which emotes and connects with people.

    This week on the show we set about getting a complete understanding of the problem at hand as well as discovering how to master writing like you talk.

    This week LIVE from Atlanta, Georgia - with Darek Black!

    Insights & Wisdom From The Greatest Minds In B2B Marketing
    The UK’s #1 B2B Marketing Podcast.

    ⏯ ⏯ Previous Episodes: https://The414.net

    📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
    📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
    📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

    📲 James on LinkedIn: http://bit.ly/James-LN
    📲 James on Instagram: http://bit.ly/James-IG
    📲 James on Facebook: http://bit.ly/James-FB

    Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
    Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

    • 45 min
    Why ABM Isn't Just For The Big Guys

    Why ABM Isn't Just For The Big Guys

    Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns.

    But small teams should not be dissuaded if the prize is big enough!

    The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your money in a much more targeted way?

    This also aligns perfectly with the drive to make B2B marcomms more personalised and authentic.

    Particularly for small companies where rapid growth is the stated goal, an ABM strategy which is tailored for making the best use of comparatively limited resources is not just smart but borderline GENIUS when you realise the full potential of what you can achieve.

    This week LIVE from Newbury, UK with Helen Brown!

    Insights & Wisdom From The Greatest Minds In B2B Marketing
    The UK’s #1 B2B Marketing Podcast.

    ⏯ ⏯ Previous Episodes: https://The414.net

    📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
    📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
    📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

    📲 James on LinkedIn: http://bit.ly/James-LN
    📲 James on Instagram: http://bit.ly/James-IG
    📲 James on Facebook: http://bit.ly/James-FB

    Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
    Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

    • 48 min
    Winning Big Accounts Quickly

    Winning Big Accounts Quickly

    Winning large accounts, particularly through ABM is often a lengthy and hugely resource intensive process.

    But rather than going head-to-head and competing on the same terms, what if you took the gloves off and re-wrote the rules of engagement?

    What if instead of having a selection of key accounts, you focused your firepower on just the one?

    Marketers who work closely with sales teams continually outperform their competitors.

    So if you have an open mind and are up for embracing a rebel like disregard for how things are done normally, the concept of Account Based Selling could prove to be the most exciting new concept that you’ll have come across in a long time.

    Insights & Wisdom From The Greatest Minds In B2B Marketing
    The UK’s #1 B2B Marketing Podcast.

    ⏯ ⏯ Previous Episodes: https://The414.net

    📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
    📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
    📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

    📲 James on LinkedIn: http://bit.ly/James-LN
    📲 James on Instagram: http://bit.ly/James-IG
    📲 James on Facebook: http://bit.ly/James-FB

    Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
    Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

    • 44 min
    Outgunning Competitors Who Have Much Bigger Budgets (RELOADED)

    Outgunning Competitors Who Have Much Bigger Budgets (RELOADED)

    Being smart with what resources you have can often lead you to victory, even when pitched against a much larger adversary.

    Time and again, challenger brands and companies pull the rug from under industry giants.

    It's great to hear those stories, but what if you did exactly that?
    What if you set about re-evaluating your resources and how you use them?

    Specifically, we're talking about your bringing your colleagues in to help.

    They are as it would seem, very commonly an untapped resource with regard to how they could greatly assist in nurturing market qualified leads.

    Creating and fostering relationships, building trust and and staying top of mind is a huge undertaking which you address on a daily basis.

    But unless every employee is directly helping with that through their social media, you're missing out on a huge opportunity.

    This week on the show we'll be looking into the possibilities to be had and what difference it can make to your company.

    Also, how to have everyone in your company help nurture clients and play a significant part in the sales process, all with minimal effort.

    Live  from Toronto, Canada.... Johnathan Baldock

    Insights & Wisdom From The Greatest Minds In B2B Marketing
    The UK’s #1 B2B Marketing Podcast.

    ⏯ ⏯ Previous Episodes: https://The414.net

    📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
    📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
    📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

    📲 James on LinkedIn: http://bit.ly/James-LN
    📲 James on Instagram: http://bit.ly/James-IG
    📲 James on Facebook: http://bit.ly/James-FB

    Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.



    Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

    • 47 min
    Why You Need To Get Your Hands Dirty With Data

    Why You Need To Get Your Hands Dirty With Data

    Washing the dishes and dealing with data have something in common.

    Unless you wash the dishes you’ll be in trouble the next time that you want to eat.

    The same is true for your marketing data.

    A mistake which a lot of marketers fall into is focusing on metrics, as apposed to owned data.

    Metrics such as email open rates and website bounce times are useful.

    But your true customer data needs to be embraced, loved and close attention be paid to it.

    Poor quality, inaccurate, and old data is likely to result in a raft of problems ranging from rightfully getting ear bashing from sales for giving them poor quality leads, as well as directly being directly responsible for negatively affecting your company’s profitability.

    In short, as a marketer you have to step up and make data management and maintenance a core part of your skill set.

    It’s not glamorous, but the results which will come of it, will certainly be worth it.

    From the city that never sleeps, presumably because of all the wonderful data analysis that they’re always doing, Ruth Stevens LIVE from New York.

    Insights & Wisdom From The Greatest Minds In B2B Marketing
    The UK’s #1 B2B Marketing Podcast.

    ⏯ ⏯ Previous Episodes: https://The414.net

    📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
    📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
    📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

    📲 James on LinkedIn: http://bit.ly/James-LN
    📲 James on Instagram: http://bit.ly/James-IG
    📲 James on Facebook: http://bit.ly/James-FB

    Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
    Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

    • 35 min
    What A Professional Comic Can Teach B2B Marketers

    What A Professional Comic Can Teach B2B Marketers

    Free alcohol, always being the funniest person in the room, invites to glamorous events as well as being the envy of friends for their chosen career path.

    Of course, professional comics also enjoy those kind of perks too, but what can B2B marketers learn from a professional comedian?

    Well, as it turns out their ability to understand and connect with people on an emotional level is the core skill which we as B2B marketers are all keen to develop further.

    The drive to engage with customers as real people with thoughts, feelings and emotions really is where the money’s at.

    So without giving the game away, my guest this week - a former professional comedian turned agency owner will be sharing his rather unique take on how to do just that.

    Insights & Wisdom From The Greatest Minds In B2B Marketing
    The UK’s #1 B2B Marketing Podcast.

    ⏯ ⏯ Previous Episodes: https://The414.net

    📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
    📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
    📲 THE 414 on Twitter: http://bit.ly/The414-Twitter

    📲 James on LinkedIn: http://bit.ly/James-LN
    📲 James on Instagram: http://bit.ly/James-IG
    📲 James on Facebook: http://bit.ly/James-FB

    Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
    Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

    • 44 min

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