37 episodes

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

THE 414 - B2B Marketing Podcast James Rostance

    • Marketing

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

    How To Develop A Strategy For Voice Search & Technology

    How To Develop A Strategy For Voice Search & Technology

    If it hasn’t happened already, very soon you’ll be asked the question, what’s your strategy for VOICE?Joining me on The 414 this week is Kane Simms, one of the UK’s leading authorities in voice technology and host of the VUX World podcast, consultancy...

    • 55 min
    Winning With Emotion: How To Become Your Customers’ First-Choice

    Winning With Emotion: How To Become Your Customers’ First-Choice

    56% of a B2B buyer’s decision making process is based on emotional factors, we look deep into some groundbreaking research which helps give a detailed understanding of this highly significant finding.

    • 16 min
    Using Data Ethically & Legally To Gain Competitive Advantage

    Using Data Ethically & Legally To Gain Competitive Advantage

    The importance of trust and building trust when it comes to using customer data. We will also be looking at how you can ethically gain significant business advantage over your competitors, all completely within the law.

    • 11 min
    The State of B2B Lead Generation

    The State of B2B Lead Generation

    B2B lead generation and conversion - what B2B marketers are currently doing, the challenges they’re facing as well as what’s working the best.

    • 25 min
    Humanising B2B Marketing

    Humanising B2B Marketing

    A new approach for selling B2B - standing up and standing out for something through story telling, focusing on the person not the product.

    • 13 min
    The Essential Guide To Voice Overs

    The Essential Guide To Voice Overs

    Looking into one of the most widely used, but often under appreciated tools at our disposal, and that is, voice overs.

    • 32 min

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