58 episodes

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

THE 414 - B2B Marketing Podcast James Rostance

    • Marketing

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

    Public Speaking To Reach Customers

    Public Speaking To Reach Customers

    Speaking at Virtual and Live events are an excellent way to connect with potential customers. But how do you get into public speaking and what’s involved?Also, how would you know if you’re the right type of person for public speaking?Sharing your own...

    • 41 min
    How The B2B Creative Industry Has Changed

    How The B2B Creative Industry Has Changed

    What are creatives and agency owners thinking right now?How has the industry actually changed?As we come out of the pandemic the outlook is promising, tough, but promising.But how has the creative industry within B2B changed, and what further changes...

    • 41 min
    LinkedIn Insider Insights

    LinkedIn Insider Insights

    An EXCLUSIVE series of insights and findings from The UK’s Head of Marketing Solutions for LinkedIn.LinkedIn have conducted some detailed studies on how people and companies are using the platform, and Tom Pepper will be joining me on the show to share...

    • 39 min
    The Power of Personas

    The Power of Personas

    The foundation for any successful marketing activity, whether that is creating an effective website or other more general activity, is the understanding of who your ideal client is, what their key challenges, pain points, priorities and interests are,...

    • 40 min
    How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

    How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

    LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely.But when you take into account the data that the platform has on your target...

    • 31 min
    How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

    How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

    LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely. But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off? And if that is the case, then how do you set about creating a successful campaign which delivers a solid return on investment and one which you’ll happily keep increasing your budget for. Furthermore, what does a successful campaign look like and what are the processes involved? Well, that’s exactly what we’ll be covering today on The 414 Live.

    • 31 min

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