36 min
The 7 Pillars of a P.E.R.F.E.C.T. Go-to-Market Strategy B2B Marketing Exchange
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- Marketing
Revenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving scalability—how can you "do more with less?"
In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO of BoostUp.ai! Lisa offered amazing insights and actionable tips on how revenue leaders must change their go-to-market approach among the constantly changing buyer expectations we experience.
Revenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving scalability—how can you "do more with less?"
In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO of BoostUp.ai! Lisa offered amazing insights and actionable tips on how revenue leaders must change their go-to-market approach among the constantly changing buyer expectations we experience.
36 min