The 8-Figure Product CEO

Luke Peters
  • 5.0 (25)
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The 8-Figure Product CEO

Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand. The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors. You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.

  1. 1D AGO

    From $7M to $280M — How Whisker Scaled Smart with Jacob Zuppke

    In this episode of The Eight Figure Product Show, Luke Peters sits down with Jacob Zuppke, CEO of Whisker—the innovative brand behind Litter-Robot and other smart pet products. Jacob joined Whisker when it was a $7M company and helped scale it to over $280M by 2022. This is a no-fluff conversation about: Transitioning from operator to CEO Building a scalable product roadmap Partnering with a founder without friction What it really takes to grow a product business at speed If you’re a founder, product leader, or aspiring CEO—this is a masterclass in operational scale and smart product thinking.

    41 min

  2. 6D AGO

    The New Cold War? What Tariffs Really Mean for U.S. Businesses

    In this episode, Luke Peters breaks down what most business owners and investors are missing about the new wave of tariffs on China. This isn't just a trade dispute—it’s a global reset in how business is done. You’ll learn: Why this is not about leveling the playing field—it's about national strategy The real reason behind rising tariffs and what the administration is signaling How U.S. businesses importing from China are at serious risk if they don’t adapt What Scott Bessent's remarks reveal about the shift from Wall Street to Main Street Why this could mark the start of a new Cold War—and how to prepare your business If your company relies on imports, global sourcing, or margin-sensitive models—this episode is your wake-up call. Move fast. Adapt smarter.

    7 min

  3. APR 15

    Selling the World's First Privacy Company — Featuring Lance Cottrell

    In this episode of The Eight Figure Product Show, Luke Peters sits down with Lance Cottrell, a seasoned entrepreneur and expert in security, privacy, and scaling tech-driven businesses. Together, they dive into the tactics that actually work when building and exiting a successful company—from early product strategy to leadership evolution and preparing for acquisition. You’ll learn: The biggest mistakes founders make in early growth How to think about product-market fit in technical industries Why leadership structure determines scale And how Lance built and sold his company while staying true to his mission If you’re leading a fast-growing product business or planning your exit—this conversation will give you clarity and edge.

    49 min

  4. APR 10

    Inbound vs. Outbound: Why Most SMBs Are Leaving Growth on the Table

    Most small to mid-sized businesses rely almost entirely on inbound sales—and it’s holding them back. In this episode, Luke Peters explains why companies stuck at $3M to $15M often plateau and how adding outbound sales can be the growth catalyst you’ve been missing. You'll learn: The two biggest reasons founders avoid outbound Why doing the same thing at $10M you did at $2M is a red flag How cold outreach can add real fuel to your growth strategy Why executive talent—not just hustle—is key to outbound success If you’re not hitting new revenue levels, this episode shows you the playbook to break through.

    3 min

  5. APR 8

    High Payoff Activities: What CEOs Should Really Be Working On

    Most founder-CEOs are stuck in the weeds—busy, overwhelmed, and still not moving the business forward. In this episode, Luke Peters breaks down what’s really holding you back: low margins, reactive thinking, and no system for focusing on what actually matters. You'll learn: Why low margins are the root of burnout and chaos What “high payoff activities” (HPAs) actually look like How to shift your mindset from task manager to strategist Why hiring a true sales leader is often the #1 growth lever A simple way to execute strategy using OKRs If you're grinding hard but not seeing results, this episode shows you how to get your time—and business—back on track.

    5 min

  6. APR 3

    Margin Expansion: The Overlooked Key to Selling Your Business for More

    Thinking about selling your business? If you're relying on a standard EBITDA multiple, you're probably leaving money on the table. In this episode, Luke Peters breaks down multiple expansion—how boosting margins and reducing risk can increase both your earnings and the multiplier buyers are willing to pay. You'll learn: Why recurring revenue and consumables drive higher valuations How improving from 10% to 15% EBITDA can boost your multiple The difference between running a lifestyle business and building a sellable asset Simple ways to shift your business model—without reinventing the wheel If you’re planning an exit in the next 3–5 years, this episode gives you a tactical way to add serious value before you sell.

    6 min

  7. APR 2

    What Are You Tracking? Why Most CEOs Measure the Wrong Things

    Too many founders obsess over dashboards and KPIs—yet still miss what actually drives long-term growth. In this episode, Luke Peters breaks down the difference between lagging indicators and the leading inputs that move the needle. You’ll learn: Why real financial truth comes from monthly accrual reviews—not real-time dashboards The most overlooked metrics that shape future success How tracking too much is just as bad as tracking too little And why a Garmin watch might be smarter than your KPI report If you’re a CEO stuck in the weeds, this episode is your blueprint for focusing on what actually matters.

    5 min

  8. MAR 28

    Now’s the Time to Hire: Why Downturns Are Gold for Finding Talent

    Most CEOs sit on their hands when the economy slows. Not Luke Peters. In this episode, he explains why this market is a rare chance to level up your team—especially when it comes to key hires like a Head of Sales or COO. You’ll learn: Why top talent is finally back on the market The mindset shift founders need to grow in tough times Why your bottleneck might not be your product—it’s your people And how hiring smart now can pay off when the economy rebounds If you're stretched too thin or stuck in a sales rut—this episode is your wake-up call.

    3 min
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Trailer

5
out of 5
25 Ratings

About

Practical strategies to scale, lead, and exit your physical product business. Hosted by Luke Peters, who built and sold a $80M brand. The 8-Figure Product CEO is the ONLY podcast built for founder-CEOs scaling physical product businesses and preparing for a successful exit. Each episode features real stories and practical strategies from top entrepreneurs, operators, and investors. You’ll learn how to lead a growing team, optimize margins, build enterprise value, and navigate the path to acquisition. This podcast delivers actionable insights and direct conversations that help you scale smarter, grow profitably, and make confident decisions as you build a company worth selling.

Information

  • Creator
    Luke Peters
  • Years Active
    2019 - 2025
  • Episodes
    113
  • Rating
    Clean
  • Copyright
    © 2025 Apex CEO. All Rights Reserved.
  • Show Website
    The 8-Figure Product CEO

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