The A-Z of Media Planning

In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry.
Listen as we discuss:

• The huge gap in media training which led him to found the “A to Z of Media Planning”
• Whether there’s a crisis of creativity in the industry
• Tips to help marketers and media planners become more creative