112 episodes

The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. 

The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. 

Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more. 

The ABM Conversations Podcast features some top marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.

The ABM Conversations Podcast - for B2B marketing professionals Yaagneshwaran Ganesh

    • Business
    • 5.0 • 149 Ratings

The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. 

The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. 

Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more. 

The ABM Conversations Podcast features some top marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.

    Randy Frisch: How to create a personalized content experience in B2B SaaS?

    Randy Frisch: How to create a personalized content experience in B2B SaaS?

    In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.'
    He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on:
    --> Why he's mad about the way content marketing is generally done in B2B SaaS?
    --> What are some common mistakes that SaaS content marketers do?
    --> What is meaningful content personalization? And how to achieve it at scale in the context of creating relevant content experience?
    --> Should you control the content experience? Does it truly make sense to take people to a content hub?
    --> Content experience framework -- what are the components and how can you apply it today, and a lot more...

    • 46 min
    How to stop chasing customers and build a cult? : Chris Kneeland

    How to stop chasing customers and build a cult? : Chris Kneeland

    In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?"
    Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands.
    In this episode, he talks about:
    --> What exactly is a cult? How can a startup realistically build it?
    --> Why should you stop chasing customers and build a cult in the first place?
    --> Why word of mouth doesn't always start from customers? And more importantly, why have 'brand advocacy' ahead of 'brand awareness?'
    --> What's the right stage of the business to start a cult?
    --> How do you measure progress while building a cult?
    ---> Why is Chris against the idea of consumption metrics and a lot more...

    • 44 min
    How to leverage team-selling and improve customer retention: Kris Rudeegraap

    How to leverage team-selling and improve customer retention: Kris Rudeegraap

    In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention.
    He talks about:
    --> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit?
    --> What is team selling? How it works, and what's the infrastructure needed for it?
    --> Can startups and SMBs practice team selling?
    --> 3 major changes that Sendoso made over the years to improve customer retention (their net dollar retention is 120%)
    --> Sendoso's customer success team structure, and specifically the role of CX Ops in customer success
    --> What's the right time to expand the customer success team into specific roles and a lot more...

    • 27 min
    How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan

    How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan

    In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR.
    Karthik talks about:
    --> How long it took for Flexiple to get to its first million from a marketing perspective
    --> How their marketing approach changed and evolved between 1 million ARR to $3 million
    --> The kind of goals and metrics they had for marketing in the early stages of Flexiple, and their current KPIs for product marketing, performance marketing, content team, etc.
    --> What to look for when hiring a VP of Marketing at an early stage company
    --> Learnings when it comes to leading remote teams and the common mistakes to overcome
    --> Why scale is relative, and when should one start thinking about scalability
    --> The difference in approach between a bootstrapping tech startup vs the one raising venture capital, and a lot more...

    • 50 min
    Why is product marketing often misunderstood? : with Vukasin Vukosavljevic

    Why is product marketing often misunderstood? : with Vukasin Vukosavljevic

    In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team.
    He talks about:
    --> Why is product marketing often very misunderstood?
    --> What does the Lemlist product marketing playbook look like, what their goals and KPIs are
    --> His GTM checklist
    --> The process to seek customer feedback and the prioritization parameters for incorporating them
    --> Common mistakes when product marketers leverage email as a channel and a lot more...

    • 49 min
    David Spinks : How to build a community and mistakes to avoid

    David Spinks : How to build a community and mistakes to avoid

    In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoid along your community journey.
    David talks about:
    --> What led him into community building, and how he had the best speakers for his first community event, even before booking the venue
    --> Signs/data to look at before taking the plunge to start a community
    --> Common mistakes most companies make when launching a community
    --> Roadblocks faced by David in the early stages of building CMX and how he overcame it
    --> The Spaces Framework for building a community
    --> What are the right metrics to measure the success and impact of a community, and a lot more...

    • 51 min

Customer Reviews

5.0 out of 5
149 Ratings

149 Ratings

Arlie K ,

Actionable & Empowering

This show is a must listen for B2B marketers at every level! No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend the ABM Conversations Podcast enough 🙌

B2Brevleader ,

Great learnings from quality conversations

This is a great show to add to your podcast list if you are a B2B marketer. There are valuable learnings and actionable insights from people actually doing the work to move the needle in their organizations. Worth a listen!

DoucheFart ,

Must listen for marketers

Yaag is world class. I’ve had a chance to talk to him on a few occasions and his ability to both refine his show and have a keen eye on what his listeners want, makes this a must listen for any and all marketers.

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