The Accidental Startup Podcast The Accidental Startup
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- Business
Talking to startups across the UK about all aspects of starting on that journey of building your own business
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Episode 12: How do you market a product when you can't say what it does or what it's for
Ben Hofmeister has a fabulous name and big ambitions to take a slice of the burgeoning CBD oil market in the UK.
Still in its infancy, the market is valued in the hundreds of millions of pounds and the space is filling up fast.
But how do you cut through when you can't market or advertise properly.
Ben tells us about his company, Kokora, and about how he's taken his time to refine his product and use the experience gained from his other business to get a foothold.
You can find out more about Kokora at www.kokora-cbd.com.
Follow the Accidental Startup on Twitter - @accidentalstart
The Accidental Start up is an EatSleep Media production -
Episode 11: Distilling your brand - Hensol Castle Distillery
How do you create your brand? How do you find your own distinctive voice in a packed market place?
At Hensol Castle Distillery they're crafting gin and a brand which taps into the local history and its links to an age old spirit.
We're taken on a tour of their gin school, and what an education it turned out to be!
Find out more about Hensol Castle Distillery here.
Follow the Accidental Startup podcast on Twitter at @Accidentalstart_
The Accidental Startup is an EatSleep Media production. -
Episode 10: What is an 'urban' high street?
What is a high street if it isn't urban? Is it marketing nonsense or a new way of looking at an old problem?
How do we save our high streets?
Simon Baston from Loft Co has an ambitious plan to start from scratch praising a new experience for visitors with local independent businesses.
We take a tour of the Goodsheds in Barry, talking to Simon about his vision, the founders of the ultra successful cosmetics accessories company, Spectrum Collections, a former head teacher turned owner of Academy coffee and the brains behind street food specialists Meat and Greek.
Is this new 'urban' high street going to ignite the public's imagination or burn on the grill of an uncertain economy.
The Accidental Startup is an EatSleepMedia production.
The music in this episode can be found on Artlist. -
Episode 9: The Reluctant Disruptor
What is a disruptor? How does it start? And, how do you carry on disrupting?
Jamie Graham and Dai Lewis from Who Knows Wins don't like to use the term disruptor. They also don't like being called a gambling app. But they will accept being called a betting app.
What's the difference? Herein lies the story of a reluctant disruptor.
Follow the Accidental Startup podcast on Twitter: @AccidentalStart
Find out more about Who Knows Wins.
The Accidental Startup is an EatSleep Media production.
Hosted by Anchor.
Music from Artlist. -
Episode 8: Can a high-end bespoke fire pit company survive Coronavirus?
Accidental Startup host Alex Feeney is talking to Louise Wright, founder of Woodee, which uses local crafts to make beautiful, bespoke products.
Summer garden shows are her main revenue stream but with Coronavirus and lockdown leaving all these plans in tatters, what has Woodee been doing to explore new avenues and revenue sources?
You can follow the Accidental Startup on Twitter - @accidentalstart.
The Accidental Startup is an EatSleep Media production. -
Episode 7 - The Accidental Startup guide to not accidentally starting up a podcast
Everyone’s got a podcast right now. And if they haven’t, they’re really thinking about it. Some will be rubbish! Here are some tips we’ve learned which, hopefully, will mean yours isn’t one of those!