50 episodes

By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new initiatives that maintain that trust in a rapidly changing digital landscape.

The Accountability Studio BBB National Programs

    • News
    • 4.2 • 6 Ratings

By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new initiatives that maintain that trust in a rapidly changing digital landscape.

    What Should You Consider Before Making Cosmetics Claims?

    What Should You Consider Before Making Cosmetics Claims?

    The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of … Continue reading What Should You Consider Before Making Cosmetics Claims? →

    • 14 min
    What Does it Take to Get Consumer Perception Surveys Right?

    What Does it Take to Get Consumer Perception Surveys Right?

    Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer … Continue reading What Does it Take to Get Consumer Perception Surveys Right? →

    • 38 min
    How Can You Avoid the Grey Areas of Green Claims?

    How Can You Avoid the Grey Areas of Green Claims?

    As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustainability performance. In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” … Continue reading How Can You Avoid the Grey Areas of Green Claims? →

    • 42 min
    COPPA Questions: Are Safe Harbors Effective?

    COPPA Questions: Are Safe Harbors Effective?

    As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPPA, the FTC has the ability to approve industry groups to administer self-regulatory programs implementing the protections for children outlined in the rule. Recently, some lawmakers … Continue reading COPPA Questions: Are Safe Harbors Effective? →

    • 27 min
    What Evidence Do You Need to Support Health Claims?

    What Evidence Do You Need to Support Health Claims?

    Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should … Continue reading What Evidence Do You Need to Support Health Claims? →

    • 40 min
    Data Privacy Accountability in Practice: A Case Study of Cisco

    Data Privacy Accountability in Practice: A Case Study of Cisco

    In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to hear Josh Harris, BBB National Programs’ Director of Global Privacy Initiatives, and Harvey Jang, Vice President and Chief Privacy Officer at Cisco … Continue reading Data Privacy Accountability in Practice: A Case Study of Cisco →

    • 39 min

Customer Reviews

4.2 out of 5
6 Ratings

6 Ratings

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Great stuff

The internet of things rerport is really interesting...looking forward to more stuff like this!

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