18 episodes

The Active Lifestyle Marketer is a resource geared towards helping active lifestyle brand executives grow the reach, engagement, and effectiveness of their marketing in an ever changing digital landscape. Each episode features an interview with an active lifestyle brand or agency executive, so you can get a glimpse into the strategies, struggles, challenges, and successes of running active lifestyle brands. The Active Lifestyle Marketer is geared towards helping brands and agencies engage with their consumers.

The Active Lifestyle Marketer Tiger Creative

    • Business
    • 5.0, 3 Ratings

The Active Lifestyle Marketer is a resource geared towards helping active lifestyle brand executives grow the reach, engagement, and effectiveness of their marketing in an ever changing digital landscape. Each episode features an interview with an active lifestyle brand or agency executive, so you can get a glimpse into the strategies, struggles, challenges, and successes of running active lifestyle brands. The Active Lifestyle Marketer is geared towards helping brands and agencies engage with their consumers.

    The Active Lifestyle Marketer: Ep. 019 with Mark Fisher from Fisher Creative

    The Active Lifestyle Marketer: Ep. 019 with Mark Fisher from Fisher Creative

    On this weeks episode of The Active Lifestyle Marketer we speak with Mark Fisher. Mark is the founder, lead photographer, and director at Fisher Creative. Fisher Creative specializes in outdoor lifestyle storytelling, and in this episode Mark shares his expertise and insight into how he thinks about and goes about telling great stories for outdoor lifestyle brands. Enjoy!

    • 48 min
    The Active Lifestyle Marketer: Ep. 18 with Stephen Regenold from Gear Junkie & Monopoint

    The Active Lifestyle Marketer: Ep. 18 with Stephen Regenold from Gear Junkie & Monopoint

     
    This week on The Active Lifestyle Marketer we chat with Stephen Regenold, co-founder of Gear Junkie and Monopoint Media. Stephen is an expert in the outdoor lifestyle storytelling space and he shares his years of experience in this episode. Enjoy!

    • 47 min
    The Active Lifestyle Marketer: Ep. 016 with Blair Clark from Canyon Bicycles

    The Active Lifestyle Marketer: Ep. 016 with Blair Clark from Canyon Bicycles

    This week on The Active Lifestyle Marketer we talk with Blair Clark, President of Canyon Bicycles. I first invited Blair on the show over LinkedIn before he had the position with Canyon. Blair has one of the most impressive resume’s I’ve ever seen in the active lifestyle industry and we had originally invited him on the show to share his experience as Vice President of Specialized. Blair’s list of leadership roles in the active lifestyle space include President and COO of Gu Energy Labs, Senior VP of Sales and Marketing at Smith Optics, Vice President of Specialized, GM for Bell Sports, and GM for the Bike Division at Scott Sports. I wasn’t kidding about the resume. Blair has helped some of the biggest brands in the cycling industry to success and his insight in this episode doesn’t disappoint. Enjoy!

    • 41 min
    The Active Lifestyle Marketer: Ep. 015 with Emily Cocks from Ride Napa Valley

    The Active Lifestyle Marketer: Ep. 015 with Emily Cocks from Ride Napa Valley

    This week on The Active Lifestyle Marketer we talk with Emily Cocks, ex-pro triathlete and now consultant for Ride Napa Valley. Emily shares her experience as a pro triathlete and the changing landscape with brand ambassadors and sponsorships. We also discuss her time with Ride Napa, a purpose-driven brand working to fundraise for local non-profits and charities within the active lifestyle space. Emily has a ton of value to bring from her life in the active lifestyle industry so we’re excited to share her story. Enjoy!

    • 46 min
    The Active Lifestyle Marketer: Ep. 014 with Nate Pearson from TrainerRoad

    The Active Lifestyle Marketer: Ep. 014 with Nate Pearson from TrainerRoad

    The Active Lifestyle Marketer: Ep. 14 with Nate Pearson from TrainerRoad
    This week on The Active Lifestyle Marketer we talk with Nate Pearson, CEO and Co-Founder of TrainerRoad. In this episode, Nate shares how TrainerRoad has grown from an idea into a successful 55 person company using inbound techniques, and great storytelling. He also shares with us how important it has been to provide a great product and experience for their customer, and how necessary that is as a starting point for any great brand. Enjoy!

    • 59 min
    The Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America

    The Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America

    The Active Lifestyle Marketer: Ep. 013 with David Field, CEO of Salming Running North America
    This week on The Active Lifestyle Marketer we talk with David Field, CEO of Salming Running North America. David shares a ton of great insight and experience leading a successful running show company in a highly competitive market.  In this episode, we talk about the rapidly changing retail market and David shares how they are using brand ambassadors to build brand awareness. Enjoy!

    • 42 min

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