58 episodes

Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.

The AdCas‪t‬ Eric Elliott

    • Marketing
    • 5.0 • 17 Ratings

Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.

    AdCast Episode 51 - Your Business is His Business w/ Barrett Brewer

    AdCast Episode 51 - Your Business is His Business w/ Barrett Brewer

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com


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    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 41 min
    AdCast Episode 50 - The Millionaire Maker w/ PILMMA President, Ken Hardison

    AdCast Episode 50 - The Millionaire Maker w/ PILMMA President, Ken Hardison

    You don't just stumble into a moniker like "The Millionaire Maker" by accident. Serving for over 35 years as a trusted personal injury attorney, Ken Hardison developed the law firm management and marketing strategies that would ultimately lead to him founding PILMMA, the Personal Injury Lawyers Marketing and Management Association. Through PILMMA, Ken has helped law firms double and even quadruple the revenue and size of their practices.

    Ken sits down with our host, Eric Elliott, to give us some insights into some of the key factors that lead to management and marketing success. How important is hiring the right employee team? What do I have to do to grow my business? How do we keep both our clients and employees happy? What does my law firm need to spend in advertising? Can Ken make us a millionaire? PILMMA founder, Ken Hardison, gives us a look inside his visionary mind to help law firms and business owners grow in the best way possible.

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 57 min
    AdCast Episode 49 - Growing Your People w/ Culture Consultant Arnie Malham

    AdCast Episode 49 - Growing Your People w/ Culture Consultant Arnie Malham

    How many times are you willing to do something wrong in order to figure out the right way? Today's guest on the AdCast, Arnie Malham, explains to host, Eric Elliott, and the rest of us that sometimes it can take years of doing the wrong thing to finally lead to the right. In fact, Arnie literally wrote the book on it. Speaking of books, make sure to check out Arnie's Better Book Club, where teams can read together and grow together while getting rewarded along the way.

    How important is "Culture" within a workplace? What does it even mean to build culture among the people in your company? Arnie breaks it down by encouraging growth. During the conversation, we'll learn what goes into this growth process. How do we grow our team, our company, or even ourselves? We'll learn all that and more on today's AdCast.

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 54 min
    AdCast Episode 48 - The CEO Lawyer w/ Ali Awad

    AdCast Episode 48 - The CEO Lawyer w/ Ali Awad

    Today's AdCast guest is Ali Awad, known to many as "The CEO Lawyer." One would think that running an 8-figure Personal Injury Law Firm would be enough of an achievement, but this law firm is only one of Awad's numerous successful business ventures. Our host, Eric Elliott, sits down with Ali to discuss a multitude of topics, covering practicing law, running a business, and even spreading inspiration any way possible.

    Dissatisfied with his current position, Ali made the choice to take his life and career into his own hands and go into business for himself. As a multilingual legal professional in today's world, Ali is able to share some valuable insights into building brands, cultivating a culture, and generally growing a business. Is it all about power moves, or is there a deeper lesson we can learn that can help those of us in a similar situation Ali found himself in years ago. Take a listen, and see what we can all learn from The CEO Lawyer.

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 50 min
    AdCast Episode 47 - The Attorney's Attorney w/ Ethics Lawyer Barbara Seymour

    AdCast Episode 47 - The Attorney's Attorney w/ Ethics Lawyer Barbara Seymour

    Have you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of Attorney Advertising? How can law firms properly reach their target market while remaining ethical?

    Need Barbara's expertise? Reach her by email at barbara@cslaw.com, and she always makes sure to provide anyone and everyone with her phone line 803-904-1458. Also, make sure to stop by her attorney profile to find out any other information you need before reaching out. 

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 51 min
    Ad Cast BONUS Episode - Best Moments of 2020

    Ad Cast BONUS Episode - Best Moments of 2020

    What a crazy year 2020 has been. In a year that began with the tragic passing of Kobe Bryant and also saw growing protests in the streets amid the deadly outbreak of Covid-19, we experienced our share of tragedies. Even so, we also saw some good come out of all this, and as luck would have it, The AdCast continues to truck along. As we all continue to march ahead through a global pandemic and prepare to flip to our new chapter in 2021, we here at the AdCast would like to take a moment to celebrate some of the highlights from the past year.

    Our Chief Inspiration Officer, Eric Elliott, had the pleasure of discussing a range of topics with a truly eclectic group of individuals. The AdCast enjoyed appearances from innovative marketers, visionary business owners, successful attorneys, a couple of ordained ministers, and even a presidential candidate. Let's reflect on some of the best highlights these fascinating people had to offer us throughout the year. Enjoy!

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 29 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Kingofrandb ,

A Must Listen

Providing great content is key. The AdCast will keep you hooked with the conversational dialogue and information.

TSpann89 ,

So Much Knowledge

Definitely subscribing! I can’t get enough of this Podcast. Keep them coming, please!

HeatherWalks ,

Fun and knowledgeable

I love this podcast! It’s so upbeat and easy to listen too. I always tune in to get the latest info on marketing and advertising! Great listen 10/10

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