65 episodes

Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.

The AdCast Eric Elliott

    • Business
    • 5.0 • 17 Ratings

Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.

    The AdCast Podcast - Best of 2021 Special

    The AdCast Podcast - Best of 2021 Special

    IN THIS EPISODE

    In 2021 The AdCast Podcast had some milestone episodes and insightful interviews with some hard hitting guests, and in this special episode we wanted to give you our best moments of the year! Enjoy.

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    • 50 min
    The AdCast Podcast 57 - With Blair Enns "The Professor of Pricing."

    The AdCast Podcast 57 - With Blair Enns "The Professor of Pricing."

    Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals. Since founding Win Without Pitching in 2001 (as a consulting practice, initially), Blair has advised hundreds of design firms, advertising agencies and other creative practices on six continents on how to deprogram themselves from the standard approach to winning new business.

    IN THIS EPISODE

    We discuss how to price creative work on value and not hours. This is a great discussion and you'll learn a lot!



    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    • 1 hr 1 min
    The AdCast Podcast 56 - "The Power of Pinterest" with Lindsay Shearer

    The AdCast Podcast 56 - "The Power of Pinterest" with Lindsay Shearer

    On todays episode we are going to spend some time with Pinterest. 

    Our Guest, Lindsay Shearer is a "Serial Entrepreneur" & traffic generation specialist who has helped businesses scale from 6 to 9 figures in sales per month using only Pinterest

    Some of the topics discussed are: When is Pinterest the best avenue for your social presence? What kind of businesses could benefit from posting on Pinterest? What tools are on the back-end?

    Theres a lot of great information here for anyone wanting to know more about Pinterest.

    This is the AdCast.

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    • 38 min
    The AdCast Podcast 55 - A Game Changing Decision with Marlon Kimpson

    The AdCast Podcast 55 - A Game Changing Decision with Marlon Kimpson

    It's a great day for NCAA players, but it's an even better day to be a listener of The AdCast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board.



    Some of the changes discussed include:


    Economic inequality among students.
    How will recruitment be affected?
    Providing financial eduction for students.
    The effects of the Ed O'Bannon case.
    AND MORE!!!!



    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    • 1 hr 2 min
    The AdCast Podcast 54 - Creating Musical Signatures with Cary Reich

    The AdCast Podcast 54 - Creating Musical Signatures with Cary Reich

    It's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast.

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    • 44 min
    The AdCast Podcast - Content is King with Verblio's Steve Pockross

    The AdCast Podcast - Content is King with Verblio's Steve Pockross

    The need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve Pockross, CEO of Verblio and go into depth into what it takes to make compelling content for businesses across the world. Check it out!

    ABOUT VIP MARKETING

    VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.

    The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.

    MARKETING STRATEGY + PLANNING

    Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts

    DIGITAL MARKETING

    SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

    SOCIAL PUBLISHING & LISTENING

    Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns

    MEDIA

    Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing

    Visit www.veryimportantplacement.com to learn more.

    Call: 843-760-0707

    VIP ON FACEBOOK

    Message: https://www.facebook.com/VeryImportantPlacement/

    Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.

    Visit www.wecraftcreative.com

    • 32 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

ericmelliott ,

A Must Listen

Providing great content is key. The AdCast will keep you hooked with the conversational dialogue and information.

TSpann89 ,

So Much Knowledge

Definitely subscribing! I can’t get enough of this Podcast. Keep them coming, please!

HeatherWalks ,

Fun and knowledgeable

I love this podcast! It’s so upbeat and easy to listen too. I always tune in to get the latest info on marketing and advertising! Great listen 10/10

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