74 episodes

Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.

The AdCast Eric Elliott

    • Business
    • 5.0 • 18 Ratings

Host Eric Elliott presents The Adcast, the Podcast for Marketers and Advertisers. We sit down with Business Owners, Marketing Professionals, and Entrepreneurs to discuss unique marketing and advertising challenges that arise in different industries and how to improve your own marketing and advertising efforts.

    The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat

    The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat

    Frost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation  to unlock and scale growth opportunities with ML and data-driven strategies   for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google.

    Frost is the Founder  and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving brands the ability to run live video shopping, simulating the in-person shopping experience for customers. The brands in turn get all the interactions to further optimize the experiences for the users both on the site and through CRM channels for best branding and performance ROI

    In This Episode we discuss how machine learning can help personalize the online-shopping experience, how brands can optimize their content, what Social Chat is & how it can benefit a brand, how machines are different than humans, the lack of clarity on social media ROI, the future of machine learning/AI, the power of data, and micro vs macro influencers.



    Connect w/ Frost Li:

    Website: https://socialchat.ai/

    LinkedIn: https://www.linkedin.com/in/frost-li-...

    Twitter: https://twitter.com/frost

    Instagram: https://www.instagram.com/frostli/

    Connect w/ Eric Elliott:

    Website: https://heyimeric.com/

    Facebook: https://www.facebook.com/heyimeric

    LinkedIn: https://www.linkedin.com/in/eric-elli...

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/EricMElliott

    Podcast: https://podcasts.apple.com/us/podcast...

    • 39 min
    The AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatis

    The AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatis

    Jim DeRogatis is the man who first received the infamous R. Kelly sex  tape, breaking the story to the public. He was a music critic at the  Chicago Sun-Times in 2000 when he received an anonymous fax tipping him  off: Kelly, the tipster wrote, “had a problem with young girls.”  DeRogatis investigated that tip and found that multiple lawsuits had  been filed against Kelly accusing him of sexually abusing girls as young  as 14. He published a story that reported his findings in late 2000 —  and then he continued to publish follow-ups in the face of widespread  public indifference, as Kelly’s career continued to flourish. DeRogatis  soon became the person that people who knew things about Kelly sent tips  to. Two videotapes that appeared to show Kelly having sex with young  girls were sent to DeRogatis’s home in 2001 and 2002, and the second one  became the centerpiece of Kelly’s 2008 child pornography trial.

    Jim  DeRogatis is an associate professor of instruction with the Department  of English and Creative Writing at Columbia College Chicago, and  together with Greg Kot, he co-hosts Sound Opinions, the world’s only  rock ’n’ roll talk show, an independent production heard on some 150  public radio stations nationally via PRX, as well as on podcast at  soundopinions.org. He spent 15 years as the pop music critic at The  Chicago Sun-Times, and continues to cover news and culture as a  freelance writer, including via contributions to The New Yorker

    He  has now compiled the results of all his work — nearly 20 years of  investigative journalism — into a book, titled: “Soulless: The Case  against R. Kelly”, and it’s a damning indictment of not just Kelly but  also the system that allowed him to survive and flourish for so long

    In  this episode, we discuss the timeline of R. Kelly’s sexual misconduct,  how Jim became involved with the investigation, the backlash Jim  received for investigating R. Kelly, the failure and corruption of the  United States Court System, the immorality of music labels, the  symbolism in R. Kelly’s music, the racial divide in Chicago, and the  many other alleged child-predator celebrities who’ve managed to slip  through the cracks 


    Read "Soulless: The Case Against R. Kelly"
    https://www.amazon.com/Soulless-Case-...  

    Connect w/ Jim DeRogatis:
    Website: http://jimdero.com/
    Radio Show: http://soundopinions.org/
    Twitter: https://twitter.com/jimderogatis  

    Connect w/ Eric Elliott:
    Website: https://heyimeric.com/
    Facebook: https://www.facebook.com/heyimeric
    LinkedIn: https://www.linkedin.com/in/eric-elli...
    Instagram: https://www.instagram.com/ericmelliott/
    Twitter: https://twitter.com/EricMElliott
    Podcast: https://podcasts.apple.com/us/podcast...


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 1 hr 13 min
    The AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman Agency

    The AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman Agency

    Gina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.

    In this episode we discuss humanization of brands, how AI will affect creative agencies, clients getting stuck in their old ways, the value of working with young people, the importance of platform-specific content, the unique opportunity Tiktok offers, being creative while working remote, and how advertisements influence culture.



    Connect w/ Gina Michnowicz

    Website: https://www.thecraftsmanagency.com/

    Gina's LinkedIn: https://www.linkedin.com/in/gina-gian...

    Gina's Twitter: https://mobile.twitter.com/ginamichno...

    Gina's Instagram: https://www.instagram.com/ginamichno/

    The Craftsman Agency's LinkedIn: https://www.linkedin.com/company/the-...

    The Craftsman Agency's Twitter: https://twitter.com/agencycraftsman

    The Craftsman Agency's Instagram: https://www.instagram.com/thecraftsma...

    Connect w/ Eric Elliott:

    Website: https://heyimeric.com/

    Facebook: https://www.facebook.com/heyimeric

    LinkedIn: https://www.linkedin.com/in/eric-elli...

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/EricMElliott

    Podcast: https://podcasts.apple.com/us/podcast...


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 1 hr
    The AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of Hubspot

    The AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of Hubspot

    Kyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot.

    In this episode we discuss the common pitfalls of CRM platforms, what sets the Hubspot apart, why Hubspot Academy is free, the value of Hubspot certifications, who Hubspot is and is not for, the way the internet has changed sales, Hubspot success stories, and a brilliant approach to building a social media audience as a business.

    Connect w/ Kyle Jepson:

    Kyle's LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/

    Kyle's Twitter: https://twitter.com/kyle_jepson

    Connect w/ Eric Elliott:

    Website: https://heyimeric.com/

    Facebook: https://www.facebook.com/heyimeric

    LinkedIn: https://www.linkedin.com/in/eric-elli...

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/EricMElliott

    Podcast: https://podcasts.apple.com/us/podcast...



    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 1 hr 2 min
    The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop

    The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop

    Kezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses the power of words with the goal of impacting one million brands.

    In this Episode, we discuss: the future of Fintech, how to make money as a creative, marketing vs branding, companies following trends, and the value of positioning.

    Connect w/ Kezia Israel

    Instagram: https://www.instagram.com/kizkopop_/ 

    LinkedIn: https://www.linkedin.com/in/keziaisrael/ 

    Facebook: https://www.facebook.com/kizkopop 

    Twitter: https://mobile.twitter.com/kizkopop



    Connect w/ Eric Elliott:

    Website: https://heyimeric.com/

    Facebook: https://www.facebook.com/heyimeric

    LinkedIn: https://www.linkedin.com/in/eric-elli...

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/EricMElliott

    Podcast: https://podcasts.apple.com/us/podcast...




    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 41 min
    The AdCast Podcast 61 - Dissolving Illusions with David Bates of Bokeh

    The AdCast Podcast 61 - Dissolving Illusions with David Bates of Bokeh

    David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few.

    In this episode of The AdCast Podcast, David and I discuss our experiences with learning about marketing in the most unexpected places, the similarities most people who run agencies share, David’s experience at Google, the story of Bokeh’s origin, working remote, and approaching creative projects.

    Connect w/ David Bates:

    Website: https://bokeh.agency/

    David's LinkedIn: https://www.linkedin.com/in/dbates0623/

    David's Instagram: https://www.instagram.com/dbates0623/

    Bokeh's LinkedIn: https://www.linkedin.com/company/boke...

    Bokeh's Instagram: https://www.instagram.com/bokeh.agency/

    Bokeh's Twitter: https://twitter.com/bokehinc

    Connect w/ Eric Elliott:

    Website: https://heyimeric.com/

    Facebook: https://www.facebook.com/heyimeric

    LinkedIn: https://www.linkedin.com/in/eric-elli...

    Instagram: https://www.instagram.com/ericmelliott/

    Twitter: https://twitter.com/EricMElliott

    Podcast: https://podcasts.apple.com/us/podcast...


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 1 hr 11 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Facqt Media ,

Great content!

Love this podcast! It got the latest info and strategies in marketing and creatives (from real-life experiences), got into a few episodes, and the content and format are great! I love how Eric leads meaningful conversations with his guests who bring so much experience to the table. Looking forward to the next one!

ericmelliott ,

A Must Listen

Providing great content is key. The AdCast will keep you hooked with the conversational dialogue and information.

TSpann89 ,

So Much Knowledge

Definitely subscribing! I can’t get enough of this Podcast. Keep them coming, please!

Top Podcasts In Business

Ramsey Network
iHeartPodcasts
Jocko DEFCOR Network
Steven Bartlett
Andy Frisella #100to0
NPR