The Adlibber is a podcast with conversations of influence. Some of it planned, much of it ad-libbed.
Using Niche Digital Platforms to Amplify Your Message (with Santaisha Hicks and Kacey Schneider)
Traditional advertising platforms and social media outlets can help you get your campaign messaging out to a large audience. But to reach specific groups that could benefit from family planning or other health care services, it pays to go out of the box and advertise on niche platforms. On this episode of The Adlibber, we discuss how digital marketing has amplified campaign messaging for the Family Health Council of Central Pennsylvania (FHCCP).
How Pivoting During COVID Fostered Lasting Community Changes (with Philip Given)
Local government officials are often the first line of communications for the community when a public health crisis unfolds. On this episode of The Adlibber, we discuss life with COVID nearly a year into the pandemic. How are cities like York, Pennsylvania, continuing to pivot their operations and how are changes being communicated to constituents? Philip Given, Chief of Staff to Mayor Michael Helfrich, offers local perspective on current and future trends.
Gavin’s 14 Digital Marketing, Design and Communications Trends for 2021
Brands can’t stay static. They must anticipate and adapt to changing conditions. Gavin’s team of branding and communications strategists are constantly refining our processes and monitoring the latest digital marketing, design and communications trends to meet the evolving needs of our clients. On this episode of The Adlibber, three members of the senior team discuss the biggest trends they are expecting in the year ahead.
Connecting the Community: Partnerships in a Pandemic (with Dr. John “Ski” Sygielski)
The role of community colleges is to provide affordable, flexible education options for students and create workforce development programs that meet the changing needs of employers. HACC, Central Pennsylvania’s Community College, has been doing that for more than 50 years, contributing $1 billion annually to the regional economy. During the pandemic, HACC has been pivoting more and fostering new partnerships to serve the community. President Dr. John “Ski” Sygielski discusses HACC’s evolving communi
Forced to Evolve: Virtual Event Planning in a Pandemic (with Macey Ley)
Entering 2020, the events business was booming. Once the COVID-19 pandemic hit, events were postponed, canceled or reworked as virtual events. In this episode, Macey Ley, an independent creative director and event strategist from Atlanta, discusses the ripple effect on the meetings and events industry, how tactics quickly evolved to rebuild events and communicating change. We also talk about the importance of content in a digital world, the role of technology and the future of events.
Digital Decisions to Reach Today’s Consumer (with Jason Altland)
Consumer behaviors and purchasing habits are constantly changing. Spending continues to move more online and decisions are being made across a growing number of digital platforms. In this episode, Gavin’s Director of Digital Services, Jason Altland, talks about the agency’s layered approach to digital marketing strategy and reaching today’s consumer, the impact of design and public relations efforts on digital services and trends on the horizon.