27 episodes
The Advocacy Channel: A Customer Marketing Podcast SaaSquatch
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5.0 • 1 Rating
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Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Join us every few weeks as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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E24: Beyond Word of Mouth: Exploring The Potential of Referral Marketing with Seasoned Expert Keith Posehn
Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, including Caviar and Uber.
In this episode, Keith sheds light on the complexities of referral marketing, highlighting the common hurdles companies face and offering practical advice to overcome them. It's an episode filled with Keith's professional anecdotes and wisdom, offering tips and tricks to help you launch and run successful referral programs.
In this episode, you'll discover:
Strategies for overcoming resistance: Learn how to win over skeptical stakeholders by aligning referral program objectives with broader business goals, and discover why past failures shouldn't deter new efforts.
Innovative approaches to incentives: Beyond mere discounts, explore creative ways to incentivize customers, focusing on what truly adds value to their experience and encourages genuine advocacy.
The role of timing and promptness: Keith emphasizes the critical moments for prompting referrals, illustrating how well-timed engagement can significantly enhance program participation rates.
Building a holistic marketing effort: Gain insights on seamlessly integrating referral programs into your marketing strategy, and smoothly transition from product-focused initiatives to broad market-wide campaigns as the program matures
Connect with Keith on LinkedIn for more insights on referral and affiliate marketing: https://www.linkedin.com/in/keithposehn/
Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/
Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/
Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com -
E23: Customer Advocacy at the Top: Navigating Executive Engagement for Optimal Business Growth
Welcome to 2024!
In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building and nurturing C-suite connections to foster business growth.
In this episode, we explore the benefits of executive customer advocacy in the B2B tech space, discussing why it's essential to create value-driven executive customer experiences. Tune in to learn more about the impact of such high-level relationships on customer loyalty, company budget, brand reputation, and competitive advantage.
Key takeaways from this episode include:
Five strategies for establishing authentic connections with top-level executives
The importance of content in crafting impactful executive experiences
Methods for leveraging executive networks to foster long-term relationships
Measuring the effectiveness of executive advocacy programs through data and real-world examples
Whether you're a seasoned customer marketing professional or new to customer advocacy, this episode is a treasure trove of actionable insights and strategies. Tune in to learn how executive advocacy can help you foster better customer relations and drive meaningful growth in your organization!
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahlmoody/
Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-w-wells/
Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/
Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/
Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com -
E22: The Anatomy of a Successful SaaS Case Study: A Deep Dive with Emily Amos
Are you a customer marketer looking to develop more effective case studies in 2024? Don't miss out on our latest episode, packed with helpful insights!
Emily Amos, CEO of Uplift Content, a B2B SaaS content marketing agency, joins us to share her insights on creating successful customer case studies. Emily's expertise in storytelling, data analysis, and market trends provides a comprehensive guide for anyone eager to learn about this essential customer marketing tool.
She also shares insights on the latest data from her report on B2B SaaS case studies to help you craft more informed and effective customer case studies. Tune in to learn from a seasoned professional and enhance your marketing strategy in the upcoming year!
Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilyamos/
Get more customer marketing insights and strategies at https://www.saasquatch.com/blog/
Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/
Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com -
E21: Navigating Customer Marketing: From In-Person Events to Digital Communities with Patrick Kalie
Welcome to another enlightening episode of The Advocacy Channel podcast!
Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. From in-person events to digital communities, Patrick provides insights into how customer marketing can be a game-changer in building and maintaining customer relationships.
Join us as we explore:
The evolution and current trends in customer marketing.
The important role that both in-person and digital events play in building customer advocates.
Strategies for post-event engagement, including how to leverage FOMO.
Patrick's personal journey in customer marketing, his top learnings and advice.
Don't miss this episode, where we dive deep into the evolving world of customer marketing. Learn from Patrick's expertise on how to blend in-person events and digital communities to create lasting customer relationships.
Discover more about customer marketing strategies and insights at: https://www.saasquatch.com/blog/
Connect with our host, Will, on LinkedIn: https://www.linkedin.com/in/wifraser/
Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-kalie
For more information on Swoogo: https://swoogo.events/
Have feedback or suggestions? Want to be featured on our next episode? Reach out to us at: marketing@saasquatch.com! -
E20: The Best Ways for Marketing and Customer Success Teams to Collaborate on Customer Marketing Initiatives
Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.
In this episode, we explore:
The inner workings of the Enable Us team and how they collaborate on customer marketing programs.
The role of OKRs in fostering alignment between marketing and customer success teams.
The importance of internal buy-in and how to nurture it.
The signs that indicate it's time for tighter collaboration.
Connect with Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee
Connect with Lynn Pietryga on LinkedIn: https://www.linkedin.com/in/lynnp
Got a question or a suggestion? Interested in being a guest on the show? Drop us an email at marketing@saasquatch.com! -
E19: How to Do Case Studies Right: Common Pitfalls to Avoid and the Content Gaps They Can Cover with Guest Joel Klettke, Founder of Case Study Buddy
Welcome to another insightful episode of The Advocacy Channel!
We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth.
In today's rapidly evolving marketing landscape, it's crucial to understand how to create persuasive stories and maximize the impact of customer advocacy. Joel's expertise sheds light on the best practices for leveraging these key components in your marketing and sales efforts.
Listen in as we dive into a range of engaging topics, such as:
The critical aspects of crafting captivating case studies
How to make the most of customer reviews in your marketing strategy
The role storytelling plays in fostering trust and credibility with your audience
Proven methods to uncover and highlight your best customer success stories
Overcoming common hurdles in collecting and managing valuable customer feedback
Don't miss out on this opportunity to learn from a seasoned industry expert and elevate your marketing game by embracing the full potential of storytelling and customer advocacy.
Get more customer marketing insights and strategies at: https://www.saasquatch.com/blog/
Connect with host Will on LinkedIn: https://www.linkedin.com/in/wifraser/
Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelklettke/
Check out the resource Joel mentioned to help you measure the ROI of your customer marketing and advocacy efforts: https://cmasoulmate.gumroad.com/l/cma-course
Check out Case Study Buddy blog posts to learn how to write effective case studies: https://casestudybuddy.com/blog
Have a question? Suggestion? Want to be a guest on the show? Email us at marketing@saasquatch.com
Customer Reviews
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This podcast is incredibly valuable and worth every minute of listening. The content is relevant and the guests are so knowledgeable. Can’t wait to hear more and follow along.