32 episodes

Are you an aesthetic practice looking to get more patients in the door with your marketing? Want to know how to effectively build your practice’s social media presence so you attract a steady stream of dream patients? These are just some of the questions online marketing strategist and brand-building expert Heather Terveen digs into on The Aesthetic Success Podcast. In addition to mini-marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies to grow your practice’s bottom line. Thinking about using Instagram? Need help with your Facebook Ads? These questions and more will be answered by Heather and industry experts.

The Aesthetic Success Podcast Heather Terveen

    • Business
    • 4.5, 13 Ratings

Are you an aesthetic practice looking to get more patients in the door with your marketing? Want to know how to effectively build your practice’s social media presence so you attract a steady stream of dream patients? These are just some of the questions online marketing strategist and brand-building expert Heather Terveen digs into on The Aesthetic Success Podcast. In addition to mini-marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies to grow your practice’s bottom line. Thinking about using Instagram? Need help with your Facebook Ads? These questions and more will be answered by Heather and industry experts.

    Take the Leap!

    Take the Leap!

    Take the dang LEAP.
    Hey CEO’s I’m so thrilled and honored that you are joining me for another episode of The Skin CEO podcast.
    It has been anything but business as usual in 2020 and it has many of us taking stock of our businesses, goals and visions for ourselves in general.
    I’ve had many aesthetic business owners share the hard questions they’re asking themselves. And I think there is so much opportunity right now for you. I actually believe that the *uncertainty* over the last few months will enrich your life and business for the long-term in a way no booming, perfect economy can.
    If you choose to see the possibility in this current climate, the current economy, the current Pandemic then opportunities will begin to present themselves to you.
    Opportunities you can’t even imagine right now.
    No matter what has happened.
    BUT you have to be open to them.
    And even more importantly you have to have the courage to act on them.
    In this episode we unpack 6 ways to help you take the leap on your big A#$ goals when your mind is telling you to stay put.

    • 29 min
    How to Differentiate From Your Competitors With Milan Kowalewski of Milan Marketing and Media

    How to Differentiate From Your Competitors With Milan Kowalewski of Milan Marketing and Media

    Welcome to The Skin CEO podcast!
    In this episode, I chat with Milan Kowalewski of Milan Marketing and Media. Milan is an online marketing strategist who helps his clients connect their marketing efforts into one seamless marketing machine.
    We unpack how to plan your content strategy based on where your prospects are currently at in the buyer’s journey and how to differentiate yourself from your peers and competitors.
    You can connect with Milan on his website, podcast and Instagram:
    Milan Marketing and Media: https://milanmarketingandmedia.com/
    Online Marketing and Media Podcast: https://milanmarketingandmedia.com/the-aesthetic-marketing-podcast/
    Instagram: instagram.com/milanmarketingandmedia
    Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
    Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

    • 26 min
    Elevate Your Brand, Vision and Purpose With Marika Beroukas of the Aesthetic Creative

    Elevate Your Brand, Vision and Purpose With Marika Beroukas of the Aesthetic Creative

    Welcome to The Skin CEO podcast!
    In this episode, Marika Beroukas of The Aesthetic Creative, is on the podcast to unpack how to elevate your brand while tapping into your story, mission and purpose.
    Marika is a designer, content curator and brand invigorator. She’s passionate about helping aesthetic businesses align their brand aesthetic with their purpose. This is beyond just the pretty visuals and photos (although she creates those, too!).
    You’ll want to check Marika’s beautiful brand and visual storytelling out on her website: theaestheticcreative.com as well as follow her on IG: @theaestheticcreative
    Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
    Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

    • 32 min
    Rock Your FB & IG Ads in 2020!

    Rock Your FB & IG Ads in 2020!

    Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
    (Please note this episode of The Skin CEO podcast was recorded pre-COVID-19 crisis and mandatory sheltering in place in March 2020.)
    In this episode, FB & IG ads manager, Tammy Cannon, is back on the podcast to discuss key strategies to successfully rock your FB & IG advertising in 2020 and beyond!
    Previous episodes mentioned during this episode:
    http://www.heatherterveen.com/4-simple-steps-to-attract-new-patients-with-facebook-ads/
    http://www.heatherterveen.com/avoid-these-social-media-mistakes/
    Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
    Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

    • 1 hr
    Why Follower Count Doesn't Matter as Much as This One Thing

    Why Follower Count Doesn't Matter as Much as This One Thing

    Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
    (Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)
    Follower count got you down? Then this episode is for you.
    ✨Why follower count doesn't matter as much as this ONE thing.
    Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
    Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

    • 12 min
    How Personal Should You Be on Social Media?

    How Personal Should You Be on Social Media?

    Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast)
    (Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.)
    🧐How personal should you be on social media?
    Let's discuss...
    ✨The #1 question to ask that will help you determine how personal your content should be.
    ✨Should you have a personal IG and a business IG?
    ✨The best way to determine if you've got the right balance
    Have you ever struggled with this on social?
    Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo
    Don’t miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, “How to Get More Booked Appointments on Social without Overwhelm and Stress.”  Sign up now at www.heatherterveen.com/register

    • 9 min

Customer Reviews

4.5 out of 5
13 Ratings

13 Ratings

K9Mohawk ,

Relevant and a Worthwhile Listen

This podcast is great if you own, manage or simply work at an Aesthetics practice. Much wisdom to be gleaned from these discussions. Admittedly, the speech patterns (Wikipedia would term this “Valleyspeak”) of Heather can be sometimes hard for me to ignore but overall I really enjoy the podcast!

JosanneStephens ,

Great info

Awesome content can’t wait for more! Josanne @spainthecitydallas

Karen Marie Smith ,

Social Media Pro!

Heather is incredibly knowledgeable about how both aesthetic practices and social media function. Put those pieces together and you have a proven recipe to increase your profits quickly. Plus she’s funny, which makes it a fun listen!

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