The Agency Growth Podcast

Agency U
  • 5.0 (16)
  • MARKETING
  • UPDATED WEEKLY
The Agency Growth Podcast

This agency podcast isn't like the rest. In this off-the-cuff style podcast, Cody and Jake talk about growing and scaling their agency and the challenges that come with that. This marketing agency podcast is littered with tangents, life lessons, and "would-you-rathers". Join them as they face every next hurdle in their agency and as they interview well-known people in the marketing space as well as successful (and unsuccessful) agency owners

  1. How This 7-Figure Pakistani Agency Gets US Clients (ft. Muhammad Faisal & Umair Khan w/ Strugbits) | Episode 158

    6D AGO

    How This 7-Figure Pakistani Agency Gets US Clients (ft. Muhammad Faisal & Umair Khan w/ Strugbits) | Episode 158

    The United States is often seen as the holy grail of markets for agencies. That's great if you're already located in the US, but what if you're not? For the last couple of years, agency owners in the Middle East, Asia, and Africa have asked us our advice on how they can get clients in the US, but we've never had a good answer for them. Managing time zones is one thing, but the cultural differences and US stereotypes of foreign work plague agency owners not located in the US. Faisal and Umair join us on the podcast to talk about how they got started in Pakistan and grew their development agency, Strugbits, to over 150 people by always targeting the US as their primary market. They go in-depth into how they got started, acquired clients, and earned trust with US partners. ---------------------------------- *This episode is sponsored by Wix Studio. ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    1h 45m
  2. Don't Let Your Business Become Your Personality | Episode #157

    MAY 30

    Don't Let Your Business Become Your Personality | Episode #157

    **Cold Open (Jake moves to Chicago // Jake played Semi-Pro in Portugal)** **Skip the Cold Open at 19:21** Sorry for the long cold open. Cody and I haven't recorded in a while, so we had a lot to catch up on. As tenacious business and agency owners, we tend to dive deep into business, the agency space, and whatever our agency's niche is. However, we have to be careful not to make our entire personalities our business. Nobody likes that, and it isn't what we got into the business to be. We got into the business so it could help us do the things we actually wanted to do in life. The agency should fuel your passions. If your personality becomes your agency, then you are nothing without it. ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    54 min
  3. 7-Figures with Postcard Marketing for Restaurant Franchises (ft. Wayne Wilson w/ Inside the Box Marketing Inc) | Episode #156

    MAY 23

    7-Figures with Postcard Marketing for Restaurant Franchises (ft. Wayne Wilson w/ Inside the Box Marketing Inc) | Episode #156

    **Cold Open (How do you jump-start a car?)** **Skip the Cold Open at 00:05:44** We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form of advertising. So we called our buddy, Wayne, up at Inside the Box Marketing to talk about how he and his wife built a 7-figure direct mail marketing agency specializing in postcards for local store franchise marketing and restaurants. Wayne is the man behind the high-gloss pop-out postcards you might get in the mail from major franchises like Applebee's, IHOP, Domino's, Blaze Pizza, and many more. We sit him down to talk about direct mail and franchises. Why direct mail? How profitable is it? Why franchises? How do you get into them? ---------------------------------- Have questions for Wayne? Find him on LinkedIn or reach out to him at wayne@insidetheboxmarketinginc.com. You can also visit their local store and franchise marketing website at insidetheboxmarketinginc.com. LinkedIn: https://www.linkedin.com/in/restaurantdirectmailcoach/ ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    1h 56m
  4. The Best (and the Worst) Digital Marketing Agency Podcasts | Episode 155

    MAY 16

    The Best (and the Worst) Digital Marketing Agency Podcasts | Episode 155

    **Cold Open (Business Challenges / Jake is Moving to Chicago)** **Skip the Cold Open at 11:44** Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and the ugly. We also spend some time reflecting on our own podcast and wonder what would make ours better for agency owners. Either way, we hope you take something good away from this, and maybe that's finding another agency podcast you vibe with and helps you along your agency journey. ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    55 min
  5. Lessons From an 8-Figure Agency Owner (ft. Jordan Brannon w/ Coalition Technologies) | Episode 154

    MAY 9

    Lessons From an 8-Figure Agency Owner (ft. Jordan Brannon w/ Coalition Technologies) | Episode 154

    Earlier this year, when we started verifying agencies in r/agency, we created a user flair for agencies that have achieved the 8-figure status. We didn't think anyone in the subreddit would get that flair... That is, until Jordan Brannon from Coalition Technologies reached out. One look at his P&Ls, and I knew we had to have him on the podcast. Jordan has gone through just about what every agency owner has gone through... 5 times or more. He's the extreme example of what agency owners can achieve if they put in the work and weather the storms. If there's a challenge in an agency, Jordan's been through it. We asked him in detail what different stages of growth for his agency were the most challenging and how he overcame them. If he were to do it all over again, what would he focus on first or do better with? ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    1h 50m
  6. Running $6m Agency While Maintaining Subject Matter Expertise (ft. Joy Hawkins w/ Sterling Sky) | Episode 153

    MAY 2

    Running $6m Agency While Maintaining Subject Matter Expertise (ft. Joy Hawkins w/ Sterling Sky) | Episode 153

    The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on. We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you. Of course, you could always be like Joy Hawkins from Sterling Sky. For those of you in the SEO space, you probably recognize her name. She's the founder, owner, and local SEO expert at her agency, Sterling Sky and frequently contributes to major SEO pulbications like Search Engine Land, Search Engine Journal, and is even frequently featured in Search Engine Roundtable. We're in awe at how Joy can maintain such an expert-level status on local SEO while maintaining and running her $6m local SEO agency. How do you maintain expertise while delegating and trusting people to be as good as you? Running the business is a fulltime job let alone being an expert in an area that's changing every day. ---------------------------------- Reach out to Joy on LinkedIn or check out her agency Sterling Sky. We also encourage you to check out their SEO digital conferences and webinars at LocalU. We've attended these ourselves and they are absolutely packed with local SEO information. Also, check out Joy's local SEO subreddit at r/localsearch! ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    1h 40m
  7. This Agency Manages $250m in Ad Spend with Only 21 People (ft. Borja Cuan w/ Four15 Digital) | Episode 152

    APR 25

    This Agency Manages $250m in Ad Spend with Only 21 People (ft. Borja Cuan w/ Four15 Digital) | Episode 152

    Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people. What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team ads an extra zero or forgets a decimal in budgets while only spending $1,000 per month in ad spend on a client; imagine that client's actual budget being $500,000 per month and someone forgetting a decimal... Bo also drops some life advice on what things should actually be stressful and how to handle those, as well as advice for our younger audience trying to seek success as quickly as possible. ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    1h 57m
  8. Embrace Being the Dumbest Person in the Room (ft. Johnathan Gryzbowski w/ Penji) | Episode 151

    APR 18

    Embrace Being the Dumbest Person in the Room (ft. Johnathan Gryzbowski w/ Penji) | Episode 151

    Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the subject matter expertise vine. We went deep into how to build a great team and how to feel when you're no longer the smartest person in the room... in fact, in most cases, you should probably be the dumbest person in the room at your own company. ---------------------------------- Want 15% off Penji? Use promo code AGENCYGROWTHPOD15 at checkout. Or use this link: https://penji.co/pricing/?affiliate=AGENCYGROWTHPOD15 Want to reach out to Johanathan directly? Hit him up at johnathan@penji.co ---------------------------------- Our recommended agency tools: everbrospodcast.com/recommended-tools/ ---------------------------------- ⭐⭐⭐⭐⭐ As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content. ---------------------------------- Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on social: YouTube: @agencyu Twitter/X: @theagency_u LinkedIn: linkedin.com/company/agencyu Facebook: facebook.com/theagencyu Instagram: @theagencyu Reddit: r/agency & u/JakeHundley TikTok: @agency.u

    1h 19m
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5
out of 5
16 Ratings

About

This agency podcast isn't like the rest. In this off-the-cuff style podcast, Cody and Jake talk about growing and scaling their agency and the challenges that come with that. This marketing agency podcast is littered with tangents, life lessons, and "would-you-rathers". Join them as they face every next hurdle in their agency and as they interview well-known people in the marketing space as well as successful (and unsuccessful) agency owners

Information

  • Creator
    Agency U
  • Years Active
    2022 - 2025
  • Episodes
    158
  • Rating
    Clean
  • Copyright
    © Copyright 2025 The Agency Growth Podcast
  • Show Website
    The Agency Growth Podcast

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