The Agency Playbook

Sembley
  • 5.0 (1)
  • Entrepreneurship

The Agency Playbook is a podcast for independent insurance agencies looking to grow smarter. In each episode, we sit down with agency owners and operators to uncover the strategies, workflows, and lessons behind successful agencies. No sales pitches or fluff. Just real conversations and practical takeaways from people doing the work every day.

Episodes

  1. Jun 29

    The Client Experience

    In this episode of The Agency Playbook, Joe Ems sits down with Patrick McBride to discuss what it really takes to create a client experience that stands out. Patrick brings years of perspective from across the industry, and the conversation explores how the best agencies build trust through consistency, responsiveness, and thoughtful service. From the first impression to long-term retention, this episode breaks down the systems, mindset, and details that turn good service into a true competitive advantage. If you want to improve retention, strengthen relationships, and create an experience clients actually remember, this episode is packed with practical insights you can put to work in your agency.

  2. Jun 10

    From Legacy to Leverage - Alex Janes & Dean Bowen

    In Episode 1 of The Agency Playbook, Joe Ems sits down with fellow second-generation insurance professionals Alex Janes and Dean Bowen to discuss how the next generation is reshaping the agency playbook.

  3. Jun 9

    Owning the Lane - Lightwell's Nick Gore

    In this episode of The Agency Playbook, Joe Ems sits down with Nick Gore of Lightwell Insurance Advisors to discuss the power of niche specialization. Nick shares how Lightwell built a dominant position serving churches and faith-based organizations, why “owning the lane” creates a competitive advantage, and how deep expertise, strong carrier relationships, and a relationship-first approach have fueled the agency’s growth. If you’re looking to build a stronger niche practice, create more value for clients, and stand out in a crowded market, this episode is packed with practical lessons you can apply to your agency.

  • 3 Episodes

About

The Agency Playbook is a podcast for independent insurance agencies looking to grow smarter. In each episode, we sit down with agency owners and operators to uncover the strategies, workflows, and lessons behind successful agencies. No sales pitches or fluff. Just real conversations and practical takeaways from people doing the work every day.

Information

  • Creator
    Sembley
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026
  • Show Website
    The Agency Playbook