The Agent Leader Podcast

Brent Kelly--The Agent Leader Podcast
The Agent Leader Podcast

The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results. With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams. Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.

  1. 2 DAYS AGO

    Closing the Performance Gap: The KPIs That Drive Agency Growth

    Discover how to bridge performance gaps and drive unprecedented success in your insurance agency with insights from Roger Sitkins, founder and CEO of the Sitkins Group. In this episode, we break down the transformative power of key performance indicators (KPIs) and introduce the Performance Gap Analyzer—a game-changing tool designed to help agency leaders pinpoint growth opportunities and align their strategies with long-term success. Highlights include: (01:00) - Key Performance Indicators and Performance Gaps(11:52) - Driving Performance With Paradigm Shifts(16:10) - Identifying and Closing Performance Gaps(29:18) - Maximizing Performance Through Key Metrics(40:50) - Strategies for Pinpointing Performance Gaps(47:18) - Empowering Insurance Agencies for Success Go beyond the numbers to uncover the beliefs and behaviors that truly fuel agency performance. Learn how revenue distribution impacts profitability, why traditional agency strategies may be holding you back, and how Pareto’s principle can reveal untapped potential in your book of business. We’ll also explore critical metrics like client retention, closing ratios, and conversion rates—helping you forecast success and address underperformance before it impacts your bottom line. Drawing inspiration from elite sports coaching and data-driven business strategies, this episode provides proven tactics to enhance client engagement, boost cross-selling, and maximize referrals. With Roger’s expertise, you’ll gain practical steps to create a high-performance culture and maintain a "Green Zone" mindset, keeping your team focused on growth and relationship-building. If you're ready to transform your agency’s potential into exceptional outcomes, this episode is a must-listen. Tune in and take the next step toward sustainable, scalable success. Access the Performance Gap Analyzer tool mentioned in this episode.

    51 min
  2. JAN 22

    Producing Agency Excellence with Dan Elliott

    Discover the Secrets to Consistency and Balance in Insurance Sales In this episode, Brent Kelly sits down with Dan Elliott, managing partner of the Diebold Agency and a fourth-generation leader, to uncover how he steers his family-run business toward multi-location success. Drawing from his journey to leading the Diebold Agency to new heights, Dan shares proven strategies for mastering consistency in the ever-changing world of insurance sales. Highlights:  (03:00) - Achieving Consistency in Insurance Sales (12:55) - Building a Strong Sales Culture (22:07) - Balancing Work and Personal Life  Dan reveals how the agency’s dynamic sales strategies and commitment to exceptional customer service consistently surpass sales goals. He provides a behind-the-scenes look at the challenges and rewards of running a family business while emphasizing the critical role of ongoing learning and adaptation in achieving sustainable growth. Listeners will gain insights into building a thriving sales culture, where visibility, healthy competition, and shared achievements drive engagement and accountability. Dan also breaks down the Diebold Agency’s unique selling system, which focuses on understanding client risks and delivering tailored solutions rather than competing on price alone. In addition, Dan offers practical advice on balancing professional and personal life, from creating an ideal week to fostering meaningful team connections. Whether you’re an agency leader or a team member, this episode is packed with actionable strategies to inspire excellence, growth, and harmony in your agency and beyond.

    35 min
  3. JAN 7

    From NFL Dreams to Insurance Success: Winning Insights from Matt Hughes of First MainStreet

    Dive into a transformative journey as Matt Hughes shares his path from NFL player to Growth and Sales Strategist at First MainStreet Insurance on this episode of The Agent Leader. From his beginnings as a college athlete and NFL player to a thriving career in the insurance industry, Matt shares invaluable lessons on resilience and leadership. Listen as Matt recounts his transition from medical sales to insurance, driven by the desire to balance family life with career aspirations. Matt opens up about the challenges he faced, the pivotal moments that reignited his passion, and the strategic implementations that led to his success. Highlights include: (06:37) - Overcoming Adversity in Insurance Industry (14:16) - Personal Growth Through Strategic Implementation (29:00) - Lessons From Jerry Rice (32:42) - Success Through Discipline and Commitment (39:04) - Path to Success (49:06) - The Art of Leadership Encouragement Throughout the episode, we explore the parallels between sports and business, emphasizing the importance of personal standards and discipline. Drawing inspiration from NFL legend Jerry Rice, Matt highlights how dedication and self-leadership can lead to significant accomplishments. The discussion also touches on "The Art of Encouragement" by Jordan Montgomery. Join us for an inspiring conversation filled with empowering lessons on organization, commitment, and maintaining momentum. Whether you're in the insurance industry or seeking personal growth, this episode offers a wealth of knowledge on transforming challenges into opportunities and achieving success beyond the field. If you're ready to achieve results like Matt and First MainStreet, visit www.sitkins.com/bookacall

    56 min
4.7
out of 5
52 Ratings

About

The podcast for independent insurance agency leaders and their teams to learn practical strategies and behaviors to become their best version possible. Hosted by Sitkins Group President, Brent Kelly, The Agent Leader Podcast provides agencies with leadership, sales, and self-development methods that actually get results. With our focus on a total-team approach to improving independent insurance agencies, we dive into sales, service, and leadership teams. Leadership is not a title. Leadership is influence. Become a better leader and gain influence with your clients, team, and community.

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