14 min
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning The Marketing Mix: Thought-starters for B2B Business Leaders
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- Marketing
To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche.Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capab...
To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche.Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capab...
14 min