28 episodes

The All Good Copy Podcast is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

The All Good Copy Podcast Glenn Fisher

    • Business

The All Good Copy Podcast is a podcast all about copywriting, creativity and marketing. It’s hosted by author, speaker and copywriter, Glenn Fisher and each episode features an interview with an interesting person from the world of advertising.

    EP.28 - GRAEME PIPER

    EP.28 - GRAEME PIPER

    Glenn Fisher talks to freelance copywriter Graeme Piper about life as a freelancer, how to manage clients and their expectations of copywriting and the wonders of living in Newton Abbot.

    NOTES ON THE PODCAST

    Graeme Piper is a freelance copywriter based in Newton Abbot, Devon. He has been freelancing full time since 2016 and goes by the name Drop Cap Copy. You can find out more about Graeme by following him on Twitter here: https://twitter.com/DropCapCopy

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit Graeme Piper's website here: https://dropcapcopy.com/

    Now Try Something Weirder by Michael Johnson is available on Amazon here: https://amzn.to/2HQYTiu

    Feck Perfunction by James Victore is available on Amazon here: https://amzn.to/3808sGC

    Creative Mischief by Dave Trott is available on Amazon here: https://amzn.to/2SXzLwL

    The Glass Bead Game by Herman Hesse is available on Amazon here: https://amzn.to/2ViL7gB

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 53 min
    EP.27 - DEBI BESTER & HITEN BHATT

    EP.27 - DEBI BESTER & HITEN BHATT

    Glenn Fisher talks to writer Debi Bester and designer Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.

    NOTES ON THE PODCAST

    Debi Bester is a writer and the chief changemaker at Department of Change, a London-based agency founded to help business change the way they interact with customers. You can find out more about Debi and the Department of Change on their website here: http://departmentofchange.co.uk/

    Hiten Bhatt is the creative director at RAPP. He spent over a decade working at Ogilvy and has more recently launched the design initiative Command Shift Design. You can find out more about Hiten by visiting his website here: https://www.hitenbhattdesign.com/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    Find out more about the DMA's Campaign for Great British Creativity here: https://dma.org.uk/greatbritishcreativity

    You can find out more and get tickets for Creative North here: https://creativenorthconf.com/

    You can get tickets for All Good Copy Podcast Live in Hull here: https://northernpodcastfestival.co.uk/the-all-good-copy/

    Look Who's Back by Timur Vermes is available on Amazon here: https://amzn.to/2SgEyZO

    Oracle Night by Paul Auster is available on Amazon here: https://amzn.to/2SvW1fS

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 1 hr
    EP.26 - GILES EDWARDS

    EP.26 - GILES EDWARDS

    Glenn Fisher talks to Giles Edwards, co-founder of Gasp! and host of the Call To Action Podcast, about starting your own marketing agency, why you should involve creative people at every stage of a business and which letters of the alphabet he prefers.

    NOTES ON THE PODCAST

    Giles Edwards is the co-founder of marketing agency, Gasp! Having worked with some huge, international clients and launching their own successful marketing podcast, Call To Action, they’ve now gone into books too, publishing Ryan Wallman’s Delusions of Brandeur. You can find out more about Giles and follow him on Twitter here: https://twitter.com/Giles_Edwards

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can visit the (brand new) Gasp! website here: https://gasp.agency/

    Delusions of Brandeur by Ryan Wallman is available on Amazon here: https://amzn.to/30H7a0X

    You can listen to Giles interviews me on Call To Action here: https://audioboom.com/posts/7249470-glenn-fisher

    You can find out more about the Mark Ritson Mini MBA Giles talks about here: https://mba.marketingweek.com/

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 53 min
    EP.25 - RORY SUTHERLAND (LIVE)

    EP.25 - RORY SUTHERLAND (LIVE)

    Glenn Fisher talks to Rory Sutherland, vice-chairman of Ogilvy in the UK, about behavioural economics, why the opposite of a good idea can also be a good idea and why everyone should own an air fryer.

    NOTES ON THE PODCAST

    Rory Sutherland is the vice-chairman of Ogilvy in the UK and the author of the best-selling book, Alchemy. He is widely regarded as one of the brightest minds in modern marketing and is a popular speaker, sought after around the world. He writes a regular column for The Spectator and you can find him Twitter here: https://twitter.com/rorysutherland

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon here: https://amzn.to/301dBeU

    You can watch the video recording of this episode here: https://youtu.be/7aEhhIDsm9k

    Alchemy by Rory Sutherland is available on Amazon here: https://amzn.to/2SS7LLo

    You can watch one of the famous Ronseal adverts here: https://www.youtube.com/watch?v=HJlCK2A9bAY

    You can discover why both Rory and I are so taken with Japanese toilets here: https://www.youtube.com/watch?v=GZRwI7m7gnw

    Catch up on The All Good Copy Podcast here: www.allgoodcopy.com

    • 1 hr 10 min
    EP.24 - JANE EVANS

    EP.24 - JANE EVANS

    Glenn Fisher talks to writer and campaigner, Jane Evans, about giving Cate Blanchett her first job, why she hates the phrase millennial and why Barbara Nokes should be hailed as the queen of copywriting.

    NOTES ON THE PODCAST

    Jane Evans is a writer, speaker and campaigner and has spent many successful decades in the advertising industry, working in both London and Sydney. She is the founder of the Uninvisibility project, which aims to champion creative women over fifty. You can follow Jane on Twitter here: https://twitter.com/janee

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto

    You can visit Jane’s website here: https://www.janee.london/

    You can find out more about the Uninvisability project here: https://www.uninvisibility.com

    The Hero with a Thousand Faces by Joseph Campbell is available on Amazon here: https://amzn.to/2Q8Gn8V

    The Book of Laughter and Forgetting by Milan Kundera is available on Amazon here: https://amzn.to/2sQUd7U

    Understanding Comics by Scott McCloud is available on Amazon here: https://amzn.to/2rZlqWf

    Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com

    • 40 min
    EP.23 - TREVOR ROBINSON OBE

    EP.23 - TREVOR ROBINSON OBE

    Glenn Fisher talks to Trevor Robinson OBE, founder and creative director of Quiet Storm, about why it's important to push the barriers of creativity, the people who influenced him and the refreshing honesty of Kanye West.

    NOTES ON THE PODCAST

    Trevor Robinson OBE is the founder and creative director of Quiet Storm. He is responsible for some of the most memorable adverts in the past few decades and continues to produce award-winning work that leads the industry. In 2009 he was awarded an OBE by the Queen for services to UK advertising. You can find our more about Trevor's work by visiting Quiet Storm here: https://quietstorm.co.uk/

    Glenn Fisher is an author, copywriter, podcaster, and speaker. His first book, The Art of the Click is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. It's published by Harriman House and available now on Amazon: https://amzn.to/2QQkpto

    You can listen to Born Under Punches by Talking Heads here: https://www.youtube.com/watch?v=Y8xdsZhfrcA

    You can watch the overly sincere Zane Lowe talk to Thom Yorke here: https://www.youtube.com/watch?v=RBuj29gFvsM&t=581s

    You can read another great interview with Trevor by Matt Williams here: https://www.thedrum.com/opinion/2019/10/28/hour-advertising-with-quiet-storms-trevor-robinson

    On The Road by Jack Kerouac is available on Amazon here: https://amzn.to/2s7DZXO

    You can sign-up to be notified about when Ryan Wallman's new book is available here: https://www.delusionsofbrandeur.com/

    Catch up on The All Good Copy Podcast here: https://www.allgoodcopy.com

    • 48 min

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