8 episodes

Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.Your adventure begins now!

The American Market Alchemist Christina Rebuffet-Broadus

    • Business

Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market.In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape.Each episode of American Market Alchemist is crafted to provide you with actionable insights, firsthand success stories, and advice from both experts in the U.S. market those who have successfully navigated the path from Europe to America. You'll get in-depth interviews with business leaders, entrepreneurs, marketing gurus, and experts who share their wisdom, challenges, and the secrets behind their success in the American market.We'll cover a variety of key topics, from cultural nuances to marketing strategies, customer psychology, and networking tactics that are essential for any European company seeking to establish a first foothold or expand their presence in America.Whether you're a tech startup looking to disrupt the Silicon Valley scene, a fashion brand aiming to make a statement in New York's bustling streets, or a food and beverage company hoping to tantalize the taste buds of Americans, 'American Market Alchemist' is your go-to resource. Join us as we uncover the goldmine of opportunities waiting for European businesses in the U.S.Your adventure begins now!

    Mastering the 1:1 Business Pitch: Why Less is More

    Mastering the 1:1 Business Pitch: Why Less is More

    Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch-----------------------------Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting. Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a on...

    • 11 min
    The 2 Types of Pitch that Every Entrepreneur Needs

    The 2 Types of Pitch that Every Entrepreneur Needs

    ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?"Click here to save your spot today----------------------------------There are two types of pitches that every entrepreneur needs to master: 1. the social pi...

    • 14 min
    My story: From Mississippi to Grenoble + doing business in the US when you're French

    My story: From Mississippi to Grenoble + doing business in the US when you're French

    I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out! We discuss the differences between the French and American mindsets, the challenges French entrepreneurs fa...

    • 35 min
    Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing

    Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing

    Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France. Tristan and his company are based in Grenoble, but they both have a strong connection to the US, and that's what we'll talk about. He discusses the impact of climate change on ou...

    • 34 min
    Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"

    Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"

    I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA . In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make. He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business w...

    • 39 min
    The US Prospection Problem You Didn't Know You Had

    The US Prospection Problem You Didn't Know You Had

    Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work. However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and concise, and focus on building trust and relationships.Examples of successful strategies include adapting to asyn...

    • 10 min

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