10 episodes

Where advertising, marketing, and promotions law meets practicing in the moment.
Jason Howell and Amanda Beane, co-chairs of Perkins Coie’s Advertising, Marketing & Promotions group, discuss key legal marketing and litigation topics and dig into issues that shape the legal profession more broadly. Join them as they explore where advertising, marketing, and promotions law meets practicing in the moment, and ideas for amplifying your legal practice.

The AMP Moment Perkins Coie LLP

    • Business
    • 5.0 • 1 Rating

Where advertising, marketing, and promotions law meets practicing in the moment.
Jason Howell and Amanda Beane, co-chairs of Perkins Coie’s Advertising, Marketing & Promotions group, discuss key legal marketing and litigation topics and dig into issues that shape the legal profession more broadly. Join them as they explore where advertising, marketing, and promotions law meets practicing in the moment, and ideas for amplifying your legal practice.

    Discussion with NAD on the FTC's Proposed Endorsement Guide Revisions

    Discussion with NAD on the FTC's Proposed Endorsement Guide Revisions

    Laura Brett, Vice President of BBB National Programs’ National Advertising Division (NAD), recently spoke with Jason and Amanda to discuss recent trends at the NAD, along with her reactions to the Federal Trade Commission’s proposed updates to the Endorsement Guides that set rules of the road for influencer marketing and the use of consumer reviews in advertising. Comments on the proposed revisions are due to the FTC by September 26, 2022.

    • 28 min
    FTC Enforcement Hot Topics – Episode 9

    FTC Enforcement Hot Topics – Episode 9

    Jason Howell and Amanda Beane talk with Janis Kestenbaum, partner at Perkins Coie and former Federal Trade Commission (FTC) attorney, about the makeup and direction of the FTC as it relates to advertising and marketing law. They focus on how the aggressive tendencies of the current commission will affect marketing and advertising-related enforcement trends.

    • 16 min
    Gender-based Pricing - Episode 8

    Gender-based Pricing - Episode 8

    Jason Howell and Amanda Beane team up with Mark Richardson from Target Corporation to discuss the New York state Pink Tax law and its application to retailers and brands. Jason, Amanda, and Mark also discuss best practices for in-house counsel, including navigating working from home during the pandemic.

    • 25 min
    Advertising Disputes—An Alternative to Litigation - Episode 7

    Advertising Disputes—An Alternative to Litigation - Episode 7

    For 50 years, the National Advertising Division (NAD) has been at the forefront of monitoring national advertising, enforcing high standards of truth and accuracy, and resolving advertising disputes (typically between competitors) to build consumer trust and support fair and truthful marketing. In this episode, Jason Howell and Amanda Beane talk with Vice President of the National Advertising Division of BBB National Programs Laura Brett about using the NAD process to resolve advertising disputes between competitors as an alternative to litigation. Jason, Amanda, and Laura also discuss hot topics and trends in advertising challenges.

    • 26 min
    Loyalty and Rewards Programs - Episode 6

    Loyalty and Rewards Programs - Episode 6

    Jason Howell and Amanda Beane team up with Miriam Farhi, co-chair of Perkins Coie’s Privacy & Security practice, to discuss common legal issues and pitfalls associated with loyalty and rewards programs, including in the areas of marketing, privacy, and litigation.

    • 14 min
    Subscriptions and Recurring Billing: What You Need to Know - Episode 5

    Subscriptions and Recurring Billing: What You Need to Know - Episode 5

    New York’s new automatic renewal law is just one of many state laws affecting recurring billing and subscriptions. In this episode, Jason Howell and Amanda Beane discuss compliance tips and litigation risks for businesses.

    • 9 min

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