7 episodes

Where advertising, marketing, and promotions law meets practicing in the moment.
Jason Howell and Amanda Beane, co-chairs of Perkins Coie’s Advertising, Marketing & Promotions group, discuss key legal marketing and litigation topics and dig into issues that shape the legal profession more broadly. Join them as they explore where advertising, marketing, and promotions law meets practicing in the moment, and ideas for amplifying your legal practice.

The AMP Moment Perkins Coie LLP

    • Business
    • 5.0 • 1 Rating

Where advertising, marketing, and promotions law meets practicing in the moment.
Jason Howell and Amanda Beane, co-chairs of Perkins Coie’s Advertising, Marketing & Promotions group, discuss key legal marketing and litigation topics and dig into issues that shape the legal profession more broadly. Join them as they explore where advertising, marketing, and promotions law meets practicing in the moment, and ideas for amplifying your legal practice.

    Advertising Disputes—An Alternative to Litigation - Episode 7

    Advertising Disputes—An Alternative to Litigation - Episode 7

    For 50 years, the National Advertising Division (NAD) has been at the forefront of monitoring national advertising, enforcing high standards of truth and accuracy, and resolving advertising disputes (typically between competitors) to build consumer trust and support fair and truthful marketing. In this episode, Jason Howell and Amanda Beane talk with Vice President of the National Advertising Division of BBB National Programs Laura Brett about using the NAD process to resolve advertising disputes between competitors as an alternative to litigation. Jason, Amanda, and Laura also discuss hot topics and trends in advertising challenges.

    • 26 min
    Loyalty and Rewards Programs - Episode 6

    Loyalty and Rewards Programs - Episode 6

    Jason Howell and Amanda Beane team up with Miriam Farhi, co-chair of Perkins Coie’s Privacy & Security practice, to discuss common legal issues and pitfalls associated with loyalty and rewards programs, including in the areas of marketing, privacy, and litigation.

    • 14 min
    Subscriptions and Recurring Billing: What You Need to Know - Episode 5

    Subscriptions and Recurring Billing: What You Need to Know - Episode 5

    New York’s new automatic renewal law is just one of many state laws affecting recurring billing and subscriptions. In this episode, Jason Howell and Amanda Beane discuss compliance tips and litigation risks for businesses.

    • 9 min
    Practice in a Pandemic: In-house Counsel Work and Life Tips - Episode 4

    Practice in a Pandemic: In-house Counsel Work and Life Tips - Episode 4

    Jason Howell and Amanda Beane and guest Lindsey Buckner from 7-Eleven discuss common challenges for in-house legal, including how to seamlessly integrate with in-house marketing teams and how to create work-life boundaries while working from home during the pandemic.

    • 22 min
    The AMP Moment: Price, Sale, and Discount Advertising - Episode 3

    The AMP Moment: Price, Sale, and Discount Advertising - Episode 3

    Jason Howell and Amanda Beane discuss the basics of “was/now” pricing, discounts off of list and MSRP prices, and free offers.

    • 9 min
    Green Advertising and Sustainability - Episode 2

    Green Advertising and Sustainability - Episode 2

    Jason Howell and Amanda Beane discuss green advertising, marketing, and sustainability issues, and how to navigate related pitfalls.

    • 10 min

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