Dooder presents The Amplified Agency podcast. We connect with entrepreneurial agency owners to learn their best strategies and tactics to scale a digital agency. In each episode, you'll learn how agency owners tackle sales, how they regularly land clients, and how they manage growing their agency while delivering quality results.
How to Create and Repurpose Video Content to Amplify Your Agency - with Kathleen Celmins
In this episode, I talk shop with agency owner Kathleen Celmins of Amplified Now marketing agency. Kathleen is a video content queen and has learned how to create and repurpose video content in the most efficient and effective way. Listen in to find out how to overcome “blank page” syndrome, what equipment you need to get started, and how to repurpose your content to show and tell your expertise in your niche market. And remember to subscribe to The Amplified Agency and leave us a review if you’ve learned something from one of our guests.
How to Use Your Podcast to Build Brand Awareness - with Brandon Boyd
Brandon Boyd is the agency owner of Pet and Vet SEO. He tells us how to use a podcast to build brand authority and awareness for his agency. Most importantly, Brandon listens closely to the veterinarian industry pain points to help him pivot his product offerings. Find out how Brandon successfully pivoted his agency during the COVID pandemic, and how he finally got over “shiny object syndrome” when it comes to content marketing tools.
• HOW TO PIVOT YOUR MARKETING AGENCY PRODUCTS BASED ON EVOLVING INDUSTRIES
• WHY LISTENING IS CENTRAL TO GROWING YOUR AGENCY
• HOW TO CHANGE YOUR MESSAGING TO CREATE RELEVANT CONTENT
• WHY & HOW YOU CAN AVOID SIGNING UP FOR EVERY NEW MARKETING TOOL
How to Build and Scale a Marketing Agency You're Passionate About - with Brian Church
Join us for a conversation with Brian Church, agency owner of Local Mountain Marketing. In this episode we'll talk about how you build the agency you want and:
• How Brandon’s background in technical SEO writing created a strong agency foundation
• How to choose a marketing niche you’re passionate about
• Starting a marketing agency on a shoe-string budget and traveling while you’re at it
• Why Brian uses Google Sheets to stay organized and productive
• Why you don’t have to take rejection personally, and how to be resilient in sales
How Not to Run a Business - with Brian Town
This week we had the chance to speak with agency owner Brian Town of of Michigan Creative. After 17 years of being a school teacher, Brian quit his job on a Friday and jumped into the entrepreneurial whirlwind and started his agency. After ten years of both failures and successes, Brian has found a sustainable pace for his growing business. He’s passionate about helping other entrepreneurs avoid the mistakes and pitfalls he ran into, and has written a book, “How Not to Run a Business.”
How and why you should treat your own agency like a client- with Jason Yormark
This week we interviewed Jason Yormark, agency owner of Socialistics, who shares his story of how he built his 7-figure agency by creating authentic content for years before starting his own agency. His agency now is committed to creating quality content rather than getting caught up in the quantity game. With his upcoming new book, The Anti-Agency, Jason helps other agency owners find a way to treat themselves like their own clients while not getting caught up in the often overwhelming content machine.
How to theme your days to make time for growth - with Pete Rakozy
This week we had the chance to sit down with the agency owner of Roofing Amp, Pete Rakozy, to hear about how he has transitioned from a legacy agency to a niche agency with the help of a team of essential players, using a thematic approach for scheduling his time, and implementing the practical tools he learns about in all the reading his does to fine-tune his agency.