1 hr 16 min

The Anatomy Of A High Converting Mobile App App Marketing by App Masters

    • Marketing

Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours.

You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins.

Topics Covered:


02:48 - The Psych Framework to a great onboarding experience
16:23 - Should you position your app against another big app eg. "evernote killer" 
18:09 - What's the advantage of App Radar when you have details in Google Play console 
19:47 - Will Android users ever pay for anything? 
24:08 - FAQs 4 fun App Audit 
30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps? 
39:28 - App attribution for Apple Search Ads
45:13 - Is it better to send traffic to website rather than the app? 
50:00 - Should you launch both apps at the 50:00
51:32 - Proddy App Audit

The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/

You can watch this video: https://youtu.be/dgz8usXoDkE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************


---

Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours.

You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins.

Topics Covered:


02:48 - The Psych Framework to a great onboarding experience
16:23 - Should you position your app against another big app eg. "evernote killer" 
18:09 - What's the advantage of App Radar when you have details in Google Play console 
19:47 - Will Android users ever pay for anything? 
24:08 - FAQs 4 fun App Audit 
30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps? 
39:28 - App attribution for Apple Search Ads
45:13 - Is it better to send traffic to website rather than the app? 
50:00 - Should you launch both apps at the 50:00
51:32 - Proddy App Audit

The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/

You can watch this video: https://youtu.be/dgz8usXoDkE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************  

Get your app audited: http://www.appmasters.com/audit

***************  

SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************


---

Send in a voice message: https://anchor.fm/app-marketing-podcast/message

1 hr 16 min