Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours.
You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins.
02:48 - The Psych Framework to a great onboarding experience
16:23 - Should you position your app against another big app eg. "evernote killer"
18:09 - What's the advantage of App Radar when you have details in Google Play console
19:47 - Will Android users ever pay for anything?
24:08 - FAQs 4 fun App Audit
30:14 - Is it more expensive to do Google Ads to promote iOS apps than Android apps?
39:28 - App attribution for Apple Search Ads
45:13 - Is it better to send traffic to website rather than the app?
50:00 - Should you launch both apps at the 50:00
51:32 - Proddy App Audit
The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/
You can watch this video: https://youtu.be/dgz8usXoDkE
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