In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ryan Law, Director of Marketing, and Devin Bramhall, CEO.
Hyper-Competitive Content Marketing With Buffer's Ash Read
Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from nothing to over 130,000 monthly pageviews.
AI, Twitter Marketing & The Creator Economy with Blake Emal
Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects.
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto
Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.
Content Marketing Benchmark Report 2020
In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.
Diversity, Equity and Inclusion: One Content Team’s Journey
In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022.
The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up.
How to Become a Thought Leader
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?
I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).
Unique angles that bring fresh perspective
I really enjoy the Animalz blog for the different spins and angles they cover in a space that has been covered so deeply.
But I especially like the additional commentary that comes through on the podcast. Hearing different people from the team discussing their personal experiences with the topics that would never all fit into a blog post is invaluable.
Check out this inside look at how the Animalz team thinks, strategizes, and works through challenges in content marketing.
Please please please use the words “like...”, “right?” and “you know?” less than you used in the episode 29. It was seriously difficult to concentrate in the topic. Please!
Great insights into content marketing and how to do it better.