58 episodes

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.

The Animalz Content Marketing Podcas‪t‬ Animalz

    • Marketing
    • 4.9 • 14 Ratings

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.

    Content Marketing Benchmark Report 2020

    Content Marketing Benchmark Report 2020

    In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.

    • 53 min
    Diversity, Equity and Inclusion: One Content Team’s Journey

    Diversity, Equity and Inclusion: One Content Team’s Journey

    In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022.

    The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up.

    • 27 min
    How to Become a Thought Leader

    How to Become a Thought Leader

    In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader?

    I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).

    • 42 min
    Content Q&A #1

    Content Q&A #1

    In today’s special episode of the Animalz podcast, you have questions, and we have answers.

    I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more.

    We’ll do another Q&A episode in the not-too-distant future, so if you have a question you’d like us to tackle, click the link in the show notes.

    • 40 min
    GPT-3 and the Future of Content Marketing

    GPT-3 and the Future of Content Marketing

    In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful natural language model from OpenAI.

    We share examples of the type of content you can create with GPT-3, we analyze the quality and calibre of its writing, and we answer the question on every content marketer’s lips: should we be worried?

    • 25 min
    Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19

    Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19

    Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare.

    In today’s episode, I’m chatting with Laura Moss, Animalz resident ecommerce pro, and the founder of her own ecommerce brand, Adventure Cats.

    We chat through strategies for turning the saturation and rate of change in ecommerce to your advantage; we dig into the power of “niching down” and competing for search volume on your own terms; we look at the short- and long-term impact of COVID on ecommerce marketing; and Laura shares nascent trends that she thinks all ecommerce marketers should pay close attention to.

    • 36 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

jmichaelprobert ,

Unique angles that bring fresh perspective

I really enjoy the Animalz blog for the different spins and angles they cover in a space that has been covered so deeply.

But I especially like the additional commentary that comes through on the podcast. Hearing different people from the team discussing their personal experiences with the topics that would never all fit into a blog post is invaluable.

Check out this inside look at how the Animalz team thinks, strategizes, and works through challenges in content marketing.

batuhanapaydin ,

Right?

Please please please use the words “like...”, “right?” and “you know?” less than you used in the episode 29. It was seriously difficult to concentrate in the topic. Please!

JamiKonsta ,

VP

Great insights into content marketing and how to do it better.

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